'60-feet of pure JLo': Jennifer Lopez poses nude on billboard advertising her 'booty balm'
Just one week after her impromptu wedding to Ben Affleck, the newlywed launched JLo Body products as a part of her JLo Beauty business. Jennifer Lopez turned 53 this year on July 24. The 'On the Floor' hitmaker was also seen ruling the Los Angeles landscape with a 60 feet-tall billboard advertising her 'booty balm'.
Lopez spoke about her new business venture when speaking to People one day before she tied the knot with Hollywood star Ben Affleck in Las Vegas. "We already have some amazing products targeting tightening and firming for the face, so a product for the body that addressed those same issues was a natural next step for us," she stated. The actress said the product is something she's been thinking about her "whole life" as she noticed her mom struggling with cellulite, according to the Daily Mail.
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The 60 feet-tall billboard advertising showed the versatile singer without a sew of clothing as she appeared in front of a white background. In the promotional photo, Lopez displayed her toned muscles by posing with one knee bent and one leg extended behind her. Her long, golden blonde hair fell to her waist as she turned to face the camera and gave it a seductive stare. She leaned against a white block and displayed her amazing curves.
After turning 53, the Bronx-born beauty used Instagram to debut the new product with an official ad campaign and was photographed promoting her innovative $65 booty balm while wearing a semi-sheer white bathing suit. "It's all the power and science behind JLo Beauty... now for Body," the singer was quoted as saying in a caption on JLo Beauty's Instagram account. It was also referred to as "body care that's focused, targeted, and achieves actual outcomes."
Lopez showed off her smooth skin in a body-hugging black bodysuit with cuts all around. A voiceover clip said, "The facility of JLo Magnificence — now for physique". She wore dewy makeup while displaying her incredible figure in a series of creative and athletic postures that showed off her skin. Also, In her post, she said, "It was important to me to establish a skincare routine for the body to meet its specific and different needs, and we began with the booty!" The product was sold out on Monday, and the company advised customers to buy for delivery in "early August".
Since the wedding, Lopez and her husband Ben Affleck, have been strolling around Paris together with their respective kids in celebration of their union, a source told People. Reportedly, the newlyweds want to have a bigger celebration so they can include all of their family and friends in the event.