Jennifer Lopez STRIPS DOWN to birthday suit, promotes new booty balm as she turns 53
Jennifer Lopez celebrated her 53rd birthday on July 24 this year. A week after her surprise wedding with Ben Affleck, the new bride and birthday girl launched her iconic JLo Body products as part of her JLo Beauty collection. The ad campaign features Lopez shedding it all for her "booty balm" and posing nude for the brand.
The JLo Body by JLo Beauty Firm + Flaunt Targeted Booty Balm comes at the cost of $65 and is a product she strongly believes in investing in. At 53, Lopez feels that she is "amazing and happier than ever."
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Talking about the booty balm, Lopez said, "We already have some amazing products targeting tightening and firming for the face, so a product for the body that addressed those same issues was a natural next step for us. It was also the body part that our consumers wanted a targeted treatment for, and they couldn't find it on the market." She talked about how she used to see her mother coping with cellulite in that particular area and how she wished there were a "magical potion" that could provide consolidated treatment. She added, "And the truth is, we know that doesn't exist."
However, the scientists and specialists at JLo Body came up with a workable solution that could provide a product with a noticeable difference upon application. Busting myths about "slapping her name on a random cream," she elucidated the contents of the formula. It contains pink "pepperslim to fade the look of stretch marks, guarana seed extract to smooth, caffeine to tighten, peptides to boost collagen production and powerful hydrators like squalene, shea butter and hyaluronic acid."
The balm is touted to act as a much-needed debut for her range of products which aim to take care of the skin in a top-down approach. She pointed out that people would just use face masks and packs and not necessarily take care of the rest of their bodies. She wants to change the trend and focus on nourishment instead of just cosmetic beauty because it strongly reflects on how one takes care of themselves. "If you can't take care of yourself, you certainly cannot take care of anybody else."
She commented on the "expiration dates" female celebrities have to deal with in Hollywood. She feels that self-care leads to confidence, and some of her most iconic moments resulted from her confidence at that time. She said she did not want to get type-cast or caged to an age bracket, "I believe you can look and feel amazing and sexy at any age. I really dislike the phrase, 'You look good for 40, or you look good for 30, you look good for 50.' How about you just 'you look good?'"
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Her followers flocked to her post about the balm and showered her with praises. Calling her "THE MOST BEAUTIFUL WOMAN IN THE WORLD ❤️🔥" and a "Queen", they wished her on her birthday and definitely approved of her bold campaign.