YouTube stars Carter Sharer and Lizzy Capri talk about the role of social media and 'going viral overnight'
The American Music Awards 2019 saw prominent personalities from across various sections of the entertainment world flock to the Microsoft Theatre in Los Angeles on November 24.
YouTube sensations Lizzy Capri, 25, and Carter Sharer, 23, were also at attendance in the music industry’s biggest night. Capri and Sharer are among the top Youtubers with over four and five million subscribers for their respective official channels.
When MEA WorldWide (MEAWW) spoke with the internet stars at the award ceremony, the duo used the opportunity to talk about YouTube’s role in changing the landscape of music.
Talking about the easy access to music that social media has provided artists and the audience, Sharper said, “I think that, because the distribution is so easy and also allows other creators that maybe don't have the access with traditional styles of media to kind of get their music out there and get it heard. You know, you can go viral overnight singing in Walmart, you know what I mean? So that can happen with music too.”
The young Youtuber’s DIY videos and daily blogs based on science and technology, adventure and other general themes have garnered a large number of views over the years and, through them, Sharper has achieved immense success.
When asked what his message for the aspiring artists who are holding themselves back from appearing before the camera or showcasing their work on social media would be, he told MEAWW, “You got to just go for it. Definitely it’s not going to be easy and, you know, there's a lot of skills to learn but you got to just keep going and going and you'll get better.” His fellow YouTuber Lizzy Capri also agreed with him saying, “Yeah, definitely stay focused on your goals.”
Addressing the excitement surrounding the live performances by some of the biggest names in the music industry, Capri and Sharer were thrilled about bringing Lizzo, Drake, Post Malone and others on their YouTube channels.