Who is Yoo Hee-ra? 'Super Rich in Korea' star enjoys influence and glamor parallel to iconic Paris Hilton
SEOUL, SOUTH KOREA: An intimate look into the luxurious lives of South Korea's top 1% is promised by the new reality program 'Super Rich in Korea', where CEOs of luxury firms attend prestigious fashion weeks and mix with foreign superstars at expensive birthday parties. Yoo Hee-ra, also known as Aren Yoo, the only customer ambassador for premium brands in Korea, is first up.
Aren Yoo, 25, exudes the beauty and influence of the renowned Paris Hilton. With over 41k Instagram followers (as of this writing), she's more than just an influencer; she's a cultural bridge, providing peeks into her high-flying lifestyle and rubbing shoulders with global celebrities like Kim Kardashian, Erling Haaland, Kris Jenner, Bruno Mars and Fan Bingbing. Aren Yoo is a premium brand ambassador.
She presently models for labels such as Miu Miu and has a YouTube account.
'Super Rich in Korea' star Aren Yoo is Korea's sole high-end client ambassador
Aren Yoo's unique position as South Korea's lone high-end client ambassador allows her to attend the world's most exclusive fashion events, representing the peak of luxury and elegance. Her contributions to ELLE Korea, where she discusses "quiet luxury," reveal a nuanced awareness of luxury as more than just grandeur, but also as an extension of personal values and lifestyle.
Aren Yoo's wide network and influence have helped shape current South Korean ideals of wealth and elegance. Her wardrobe takes up a full 100 square meters, and she imparts her concept of fashion with charming candor.
What is 'Super Rich in Korea' all about?
With the release of its newest series, 'Super Rich in Korea', Netflix hopes to capture the attention of viewers at a time when the public's fascination with money and luxury appears to be growing every day. This exciting new series, which is set against the multicultural backdrop of South Korea, lets viewers into the ultra-opulent lifestyles of the wealthiest people on the planet.
This series is certain to be an engrossing investigation of excess, with a cast that reads like the guest list of an Asian Met gala, including Singaporean millionaires, the Kardashians of the Arab world, Pakistani aristocracy, and Italian fashion luminaries.
Who stars in 'Super Rich in Korea'?
At the core of 'Super Rich in Korea' is a varied ensemble, each adding their own sense of grandeur to the play. Leading the pack is Singaporean David Yong, whose commercial skills and luxurious lifestyle have won him a place among Asia's elite.
Yong's tale is particularly compelling because of his successful combination of classic business techniques with a modern entrepreneurial attitude, making him a distinctive character on the show. He shares the spotlight with other brilliant individuals, such as Korea's Aren Yoo, who takes Paris Hilton's flamboyance to the East.
Pakistan's Royal Anna Kim, Italy's fashion prodigy Teodoro Marani, and Noor Naem, the Arab world's social media star with a stunning 50 million followers, have all chosen Korea as their luxurious playground. Each contestant's narrative is a unique tribute to the various ways money is acquired and enjoyed across the world.
'Super Rich in Korea' premieres on Netflix on May 7