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Who is Noa Kirel? Israeli pop star wears Kanye West outfit at MTV EMAs as a 'f**k you' to rapper

The provocative look with Ye’s face appearing on the pant legs and sleeves was a collaboration with Noa Kirel’s stylist Itai Bezaleli
PUBLISHED NOV 15, 2022
Noa Kirel takes a dig at Kanye West at the MTV EMAs 2022 (Photo by Kate Green/Getty Images for MTV)
Noa Kirel takes a dig at Kanye West at the MTV EMAs 2022 (Photo by Kate Green/Getty Images for MTV)

DUSSELDORF, GERMANY: Putting their best sartorial foot forward, celebrities made heads turn with their exquisite outfits at the 2022 MTV Europe Music Awards held on 13 November at the PSD Bank Dome in Germany. But Israeli pop star Noa Kirel opted for a different approach and arrived at the star-studded event in a wacky ensemble with a message for controversial musician Kanye West.

The 21-year-old pop star wore a co-ord set covered in prints of Kanye West's face. Flaunting her toned abs, Noa complimented her look with golden accessories and a pair of matching gloves. The Eurovision song contest entrant wore her hair slicked back and sported a full face of makeup. Talking about the idea behind her outfit, Kirel, who won “Best Israeli Act” at the MTV EMAs for the fifth straight year, told Variety that she "had this idea that came to my head: after all the anti-Semitic things that Kanye said about Jewish people — and I’m Jewish — I knew I had to have something that will be powerful on the red carpet,”

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“I really wanted it to be a message and not just a regular outfit. And it takes some nerves, but I think the message was received,” she added. The provocative look with Ye’s face appearing on the pant legs and sleeves was a collaboration with Kirel’s stylist Itai Bezaleli. “He was like, ‘OK, crazy woman,'” said Kirel with a laugh, adding that Taylor Swift also “liked the outfit.” Kirel, still a little starstruck from having met Swift in person, said, “When I saw her, she was just sitting there, and you know, I’ve got the Israeli chutzpah, so I was, like, I’m going to introduce myself.”

Noa Kirel is seen on stage during the MTV Europe Music Awards 2022 held at PSD Bank Dome on November 13, 2022 in Duesseldorf, Germany.
DUESSELDORF, GERMANY - NOVEMBER 13: Noa Kirel is seen on stage during the MTV Europe Music Awards 2022 held at PSD Bank Dome on November 13, 2022 in Duesseldorf, Germany. (Photo by Andreas Rentz/Getty Images for MTV)

When asked if the outfit was a ‘big f**k you for Ye’, Kirel said, “Um, I can say that, yeah, I mean, he said some bad stuff, and as a woman, as a young artist and as a Jew, I just had to react.”

Noa Kirel attends the red carpet during the MTV Europe Music Awards 2022 held at PSD Bank Dome on November 13, 2022 in Duesseldorf, Germany.
DUESSELDORF, GERMANY - NOVEMBER 13: Noa Kirel attends the red carpet during the MTV Europe Music Awards 2022 held at PSD Bank Dome on November 13, 2022 in Duesseldorf, Germany. (Photo by Dave J Hogan/Getty Images for MTV)

Who is Noa Kirel?

Born in the central Israeli city of Ra‘anana on April 10, 2001, Noa Kirel is an Israeli musician, actress, and television host, who kickstarted her career back in 2015. Kirel’s parents originally named her Noya but they later changed it to Noa after a rabbi asked her parents to change her name so she could fight her serious kidney illness.

Noa Kirel performs during Youth Pride at Rumsey Playfield, Central Park on June 25, 2022 in New York City.
NEW YORK, NEW YORK - JUNE 25: Noa Kirel performs during Youth Pride at Rumsey Playfield, Central Park on June 25, 2022 in New York City. (Photo by Roy Rochlin/Getty Images)

The 21-year-old found fame after appearing in a documentary titled 'Pushers', which also featured her father, Amir. In 2015, Kirel performed her first song, "Medabrim", on YouTube. Later that year, she released another song called "Killer".

She represented Israel in the International Artist category at the MTV EMAs in November 2017. Earlier this year, the singer announced she would be representing Israel at next year’s Eurovision. “With a decision from my heart, I’m putting everything to the side and going into this with complete faith,” she said. “I have always felt proud to represent this country.”

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