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Who is Jennifer Goicoechea? Usher all set to marry girlfriend after Super Bowl halftime show

This upcoming union would be Jennifer Goicoechea's first marriage and Usher's third
UPDATED FEB 12, 2024
Usher and long time girlfriend Jennifer Goicoechea all set to get married (Getty Images)
Usher and long time girlfriend Jennifer Goicoechea all set to get married (Getty Images)

NEVADA, LAS VEGAS: Jennifer Goicoechea, a Miami native, came into the limelight after being linked with 'OMG' singer Usher. She pursued her education at Full Sail University in Winter Park, Florida, where she studied recording arts after completing high school. Her mother, Barbara, served as the director of operations at ACT Productions from 1988.

Jennifer had the opportunity to shadow her mother at the event and multimedia production company, which later paved the way for her role as an assistant to singer Ciara. Then Goicoechea opened her management company Boogs’N’Effect and in 2014, became the director of rhythm & soul (urban) at ASCAP. In 2016, she joined Epic Records, as its senior vice president of A&R.

Her contributions to the music industry were recognized when she was named one of Billboard’s R&B/Hip-Hop Power Players in both 2020 and 2021.

Usher models for Skims menswear campaign (Instagram/@kimkardashian)
Usher has previously tied the knot twice (Instagram/@kimkardashian)

Recently, Usher and Jennifer Goicoechea made headlines after the news of their marriage broke out; it was reported that the duo have taken a significant step in their relationship, as they are planning to get married after the Super Bowl halftime.

The couple applied for a marriage license on Thursday, according to USA Today. This upcoming union would be Jennifer Goicoechea's first marriage and Usher's third.

"She's better at (communicating) than me in many lights. I'm a man-man, so I'm like, 'This is what we're doing', and I might be a little bit more disciplinary at times," Usher said of their parenting styles. "If there's a slap and a hug, I'm the slap and she's the hug. But that creates balance," he said to the People Magazine. 

How did Usher and Jennifer Goicoechea meet?

The exact details of how Usher and Jennifer Goicoechea met are not widely known, but they have been friends for a long time, as they were photographed together in 2016 and have posted images with each other. In October 2019, a few months after Keith Thomas’ party, they were spotted kissing backstage at the Hollywood Bowl. By December of that year, they were officially stepping out as a couple and attended Sean 'Diddy' Combs’ birthday in Los Angeles, where Usher was performing.

Their daughter, Sovereign Bo, was born on September 24, just a few weeks later. Usher shared a picture of her little hand wrapped around his, writing in the caption, “We are feeling blessed and full of love with the arrival of our beautiful baby girl, Sovereign Bo Raymond. ‘Isn’t She Lovely’ by Stevie Wonder on repeat.” Their second child, Sire Castrello, was born on September 29, 2021.


 
 
 
 
 
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A post shared by Jennifer Goicoechea (@boogsneffect)


 

Usher called out for being too touchy with Alicia Key 

During his Super Bowl LVIII opening performance with guest Alicia Keys, Usher faced criticism for being "too touchy." As he hugged Alicia from behind and lingered to savor the moment, fans expressed their displeasure. Many believed that Usher should have maintained some distance from the singer, especially considering she is a married woman.

If this wasn't enough, amid his performance, Usher took a moment to remove his white shimmery shirt. Shortly afterward, he discarded his vest, revealing his abs to the audience. However, fans weren't quite impressed with his stint on stage. 

Alicia Keys joins Usher in Super Bowl 2024 Halftime performance (CBS)
Alicia Keys joins Usher in Super Bowl 2024 Halftime performance (CBS)
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