Aston Villa’s star player Alisha Lehmann inks marketing deal with Logan Paul and KSI's PRIME
CLEVELAND, OHIO: Alisha Lehmann, an athlete with Aston Villa Women Football Club, has signed a sponsorship deal with Logan Paul and KSI's PRIME. Erling Haaland of Manchester City is one of the many athletes who have recently partnered with the energy drink company.
Alisha Lehmann is the one to sign a marketing contract with the business; the news was confirmed in a post made to the company's official X account.
The newest addition to the PRIME team
The official tweet stated, “Welcome to the PRIME team (Alisha Lehmann).”
Welcome to the PRIME team @lehmann_alisha ⚽️ pic.twitter.com/3IFi0Zynjc
— DrinkPrime (@PrimeHydrate) September 5, 2023
The YouTube megastars have had great success using a younger audience to support the development of their brand. The official hydration beverage of European powerhouses Barcelona, Arsenal, and Bayern Munich is PRIME.
Given that Lehmann is the most popular women's football player in the world, the pair scored a victory with her signing. She has 15 million Instagram followers, and she tweeted in response to the energy drink company's post on X, stating, “Barbie Girls Drinks Prime.”
KSI and Logan Paul surprise Alisha Lehmann with a Prime chain and a bonus 💰👀pic.twitter.com/Wiic4SMfMU
— KSI NEWS (@ksinews_) September 6, 2023
Lehmann was given a big chain with the name of the company by Paul and KSI as a welcome to the PRIME family. Fans were notified in a video broadcast to the group's official TikTok account that the Switzerland international is the first female athlete to get sponsorship.
The Swiss Pro
The 24-year-old Alisha Lehmann has 42 caps for Switzerland's women's national team. She has been doing well for Villa, and in 22 FA Women's Super League games last season, she scored five goals and provided two assists.
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The 24-year-old signed a new three-year deal with the club in August after joining the Villains in 2021. Earlier this summer, she also made an appearance at the FIFA Women's World Cup.
She entered the game as a substitute in the group-stage victories against the Philippines (2-0) and New Zealand (0-0).