'The Umbrella Academy' Season 3 dethrones 'Stranger Things' as top Netflix series in Nielsen’s rankings

‘The Umbrella Academy’ has been watched by fans globally for about 2.5 billion minutes between June 20 and June 26, 2022


                            'The Umbrella Academy' Season 3 dethrones 'Stranger Things' as top Netflix series in Nielsen’s rankings
'The Umbrella Academy' Season 3 takes over 'Stranger Things' as top Netflix series (Netflix)
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We know how the fan favorite Season 4 of sci-fi supernatural horror series ‘Stranger Things’ had been enjoying the top coveted position for almost an entire month on the global streamer Netflix. But in a surprising turn of events, the petrifying and spine-chilling series has been overthrown from its pinnacle position by ‘The Umbrella Academy’ Season 3.

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Highly talked about ‘The Umbrella Academy’ Season 3 that premiered globally on June 22, 2022 on Netflix has replaced ‘Stranger Things’ from the undefeated number one position in Nielsen’s Streaming Top 10 charts on a global level.

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The multiple Emmy award nominated series dropped its third season after a hiatus of about two years on June 22, 2022 on Netflix. According to Variety, it is true that the fantasy drama series has managed to put a pause on the constantly unchangeable ‘Stranger Things’ bandwagon and hot streak on the Nielsen’s streaming rankings for week of June 20 to June 26, 2022. Because of that, ‘The Umbrella Academy’ took the numero uno spot in the list with about 2.5 billion minutes watched thanks to the June 22 premiere of the third season.

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‘Stranger Things’ has ended up slipping down to the second position with 2.3 billion minutes watched during this viewing window which marked Season 4 Volume 1’s fourth successful week of availability. Nonetheless, it's possible that the series could be back on its top position again thanks to the Season 4 Volume 2’s penultimate episodes. These two episodes are going to be included in the next viewing window as they premiered on July 1, 2022 and had a run time of more than four hours.

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We all often see conversations related to streaming shows that don’t last enough to create a global impact on social media in case of fans and netizens actively discussing it but this has not happened with ‘Stranger Things’ Season 4. The show since its premiere of Season 4 has created and given rise to many interesting fan theories, conspiracies and conversations related to how the storyline can be explored in more ways and so on. The small cultural moments are discussed minutely on Twitter by fans. For instance, their emotional reaction on Eddie Munson’s death, or Kate Bush’s iconic song ‘Running Up That Hill’ is now the number one song globally on musical charts after almost 30 years because of its apt placement and usage in one of the season’s best moments.

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ST S4 V1 - Millie Still
Millie Bobby Brown in a still from 'Stranger Things' Season 4 Volume 1 (Netflix)

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Truly, it can be said that ‘The Umbrella Academy’ is Netflix’s most quirky yet out-of-the-box themed series that has managed to surprise the audiences and fans with a riveting storyline along with dramatic yet captivating performances by starcast. The fan craze for this show is rapidly growing each day now to the extent that it ended up taking over ‘Stranger Things’ top spot in the Nielsen rankings list and brought the horror series down to the second position.

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Umbrella Academy Elliot Page Still
Elliot Page in a still from 'The Umbrella Academy' Season 3 (Netflix)

In an interview with The Wrap in the last month, revealing about the plans of how Season 4 could be the last and final one if it happens. ‘The Umbrella Academy’ showrunner Steve Blackman said, “I think inevitably if we got a Season 4, it’s going towards an endgame. I think at a certain point, I’m not sure where we’d go after Season 4. We have to be careful. My plan for next year is not to continually tread on the same ground we have before. It’s a challenge to come up with a new way to subvert this storyline, and I think we have an idea how to do that. But I think if we got to Season 4, it would be a great ending for the run of the show. I’m not saying I couldn’t do more, but you know, I think that would be very satisfying for the audience, four seasons.”

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