'The Flash' and 'Black Lightning' to skip airing new episodes on midterm election day
Shifting the schedule on election day does not just benefit the fans and viewers bit also has a plus side to the series as well
With the midterm elections just around the corner and celebrities encouraging the public to vote, the heroes of The CW's 'Black Lightning' and 'The Flash' haven't forgotten to be part of the electoral process.
The shows recently announced that they will not be airing a new episode on the day of the elections and instead both shows, inspired by DC Comics, will replay their premieres. The move is to ensure fans and viewers can vote without wondering what is happening on the show, or without worrying that they will miss out on something important, especially if they live in the areas where the polls open a little bit late.
Shifting the schedule on election day does not just benefit the viewers but also has a plus side to the series as well. With many people considering the midterm election as one of the most important elections, it comes with no doubt that most of them will be tuning in to the coverage throughout the day. This also happens to create a temporary shift in everyone's schedule and could impact the ratings. Because if they air the new episode, not many would end up watching it and would choose the election coverage over the show, finally making the decision to hold off new episodes a practical one for the channel.
It is also a known fact that ratings are something that The CW always keeps a close eye on. Especially after both shows hit a low rating after last week's episode, with 'The Flash' hitting the series' lowest ratings till date. So, it makes clear sense to not air the episodes, because the network would not want any further dip in the weekly episode because of the polls.
'The Flash' airs Tuesdays at 8/7c followed by 'Black Lightning' at 9/8c on The CW.