'Buy Lover': Taylor Swift's album climbs iTunes charts as Swifties call the 'masterpiece' worthy of second run
Taylor Swift's 2019 album 'Lover' finds itself trending worldwide after Swifties decided to hype the album again and got it to climb the charts once more. 'Lover' was Swift's seventh studio album and the follow-up to her critically acclaimed and commercially successful 2017 release, 'Reputation'. While her previous record saw Swift don the character she was portrayed as by the media to tell a different story from her usual, 'Lover' saw the singer return to her own roots with songwriting. An extremely personal record, 'Lover' was hailed as one of the top pop records of the year as well as a "masterpiece" by several publications.
'Lover' also saw Swift branch out musically and sonically, infusing elements of synth and electronica as well as punk rock, indie-pop and R&B into her established country-pop sound. Swift herself defined the record as "a love letter to love itself", encompassing much brighter tones and themes than what she delivered on 'Reputation'. As an extension of the album's thematic elements, Swift began using more summery pastels in her music videos.
Swifties are now trending 'Buy Lover' over a year after the album's initial release while also casting their vote for Swift for MTV Hottest's Summer Superstar, causing the album to jump to number six on the US iTunes Albums Chart, making it the highest-charting pop album currently. One fan shared, "IF WE GET IT TO THE TOP 5, IT WOULD BE THE FIRST TIME IN 2 MONTHS." Another stated, "BUY LOVER, you guys. This album is currently charting at #6 on iTunes US and top 10 in many countries," adding, "Notably, Lover re-entered #1 on Apple Music China after 11 months released. WE MISS YOU TAYLOR."
Critics weren't the only ones who thought the album was one of Swift's greatest works. One fan said, "Y'all should BUY LOVER because it is an awesome album and Taylor is best," another stated, "BUY LOVER coz it’s a masterpiece," and one fan shared, "BUY LOVER IT DESERVES SO MUCH MORE." One fan noted, "CʼMON LET'S MAKE HER PROUD THIS IS HER FIRST OWNED ALBUM BUY LOVER," alluding to Swift's struggles with having her songs owned by Scooter Braun and not having full ownership of her own music.
For Swifties, getting 'Buy Lover' trending worldwide is thus more than just a hashtag. One fan shared, "BUY LOVER We should let Taylor wake up seeing this word on top 1 worldwide trending." And another said, "Replying with 'BUY LOVER' isn't just a hobby, it’s a lifestyle, a reason to breathe, an escape from this cruel world filled with thieves. It’s art, a hug from a loved one, everything you’ve ever wanted, everything you need."