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Supermix Studio on 'Shark Tank': What is the cost and how to let your children customize eco-friendly apparel

Supermix Studio is the first-of-its-kind interactive personalized children's clothing company
PUBLISHED NOV 3, 2023
Supermix Studio founder Jennifer Stein-Bischoff will pitch her interactive custom kids' clothing company services on 'Shark Tank' Season 15 Episode 6 (Christopher Willard/ABC)
Supermix Studio founder Jennifer Stein-Bischoff will pitch her interactive custom kids' clothing company services on 'Shark Tank' Season 15 Episode 6 (Christopher Willard/ABC)

BROOKLYN, NEW YORK: Jennifer Stein-Bischoff, the Founder and CEO of Supermix Studio, will feature on 'Shark Tank' Season 15, to demonstrate her breakthrough firm. Supermix Studio.

According to their official website, Supermix Studio is the first-of-its-kind interactive personalized children's clothing company, and it is revolutionizing how customers think about fashion and uniqueness.

Supermix Studio denim jacket (Instagram/supermix_studio)
A denim jacket from Supermix Studio (@supermix_studio/Instagram)

Jennifer built this one-of-a-kind platform to allow children and their parents to seize the creative reins and make apparel that is truly unique to them.

In a world of mass-produced fashion, Supermix stands out by allowing anybody to participate in the design of their own boutique-quality clothing.

Jennifer's passion for creating with her own children inspired Supermix Studio, where design becomes a tool for self-expression and appreciating the spark that makes each individual unique.

In 'Shark Tank' Season 15, Episode 6, Jennifer seeks to find a home for Supermix Studio, her interactive website that allows youngsters to design their own outfits.

Supermix Studio sweats (Instagram/supermix_studio)
Sweatshirts are also hand-assembled by personalization specialists at Supermix Studio (@supermix_studio/Instagram)

What is Supermix Studio?

Supermix Studio has carved itself a niche in the fashion world by focusing on customized, eco-friendly children's clothes. The workshop, located in New York's picturesque Catskills, blends sustainability with artistic self-expression by allowing children and their families to create their own clothing.

In doing so, the firm is redefining people's perceptions of mass-produced garments while also implementing ethical and eco-friendly standards.

Jennifer established Supermix Studio to provide a new type of interactive shopping experience that would empower the future generation to tap into their creativity, rather than merely following industry trends.

She envisioned a platform where kids could be the creators of their own unique, boutique-quality apparel, inspired by her own passion for making designs with her own children.

Supermix Studio denim jacket for toddlers (Instagram/supermix_studio)
Supermix Studio denim jacket for toddlers (@supermix_studio/Instagram)

Supermix Products

Supermix Studio has built an easy-to-use website that provides a wide range of apparel goods, ranging from multicolored sweatshirts and denim jackets to personalized caps and recycled backpacks. It is not enough to choose a size and style to distinguish the firm.

Customers - adolescents, children, and even their mothers - may utilize the Supermix Studio Customizer, an easy-to-use drag-and-drop tool that streamlines the creative process.

Customers may embellish their selected garments with over 500 unique patches developed in-house. These patches aren't just for show; they're intended to convey inspiring messages like civic involvement, equality, and pride, among other things.

To make the procedure even more user-friendly, each patch is assigned a value in 'Patch Points,' an alternative to the traditional currency that is only available on the Supermix platform.

Customers are given a starting set of Patch Points and may earn more by performing actions such as reviewing and sharing, making it a fully participatory experience.

But it is Supermix Studio's devotion to sustainability that truly distinguishes them in a competitive field. BCI cotton, a leading standard for sustainable cotton cultivation, is used in the company's clothes.

Their backpacks are constructed of 100% recycled polyester, and even the packaging is environmentally friendly, produced from recycled trash, and printed with algal ink.

The process of customization does not end at the time of purchase. All orders are hand-assembled by personalization specialists at the company's Catskills, New York, facility.

Orders may take up to two weeks to be delivered due to the labor-intensive nature of customization, but customers are recommended to schedule their purchases well in advance during the holiday season, as it may take even longer.

Supermix Studio customized hats (Instagram/supermix_studio)
Supermix provides kids with a platform to create their own apparel (supermix_studio/Instagram)

Who is the founder of Supermix Studio?

Jennifer's path to Supermix Studio has been shaped by her successful career in the fashion sector. With over two decades of experience as a design and merchandising executive, she has put her imprint on some of the industry's most recognizable brands.

She has successfully developed and rebranded legendary fashion brands such as Sean John, FILA, and Aeropostale.

Jennifer's achievements in the fashion industry attest to her abilities as a design and operations leader. She has been a driving force behind the businesses she has worked with in terms of growth, innovation, and change.

Jennifer's fashion career began in the dynamic and creative environment of Miami's South Beach. Jender, her first clothing brand, debuted there and drew the attention of renowned musicians.

She even toured with the famed Jane's Addiction, clothing the band in her brand.

Jennifer went to New York City, after spending time in Miami.

Her positions as Vice President of Design at well-known companies like Tommy Hilfiger, Sean John, Aeropostale, and American Rag cemented her reputation in the fashion industry. Among her many accomplishments, she received a Macy's award for 'Best Comeback Brand' during her stint at Tommy Hilfiger.

Supermix Studio founder Jennifer Stein-Bischoff (Instagram/jenlovesjakey)
Jennifer Stein-Bischoff is the founder of Supermix Studio (@jenlovesjakey/Instagram)

What is the cost and how to buy Supermix Studio?

Supermix Studio operates in a rather basic manner. Choose a style with a tablet or PC (no phones).

Then, use her patch library's over 500 patches to personalize it. You may place your name or any other type of patch on your garments.

When you're finished, pay and wait for your work to come in the mail. Prices range from $45 to $69, depending on the kind of clothes (or bag).

Each style has 200 'patch points'. Additional patch points cost $2 for 5 and $30 for 250.

Customers have also left their reviews on the company's website.

While one customer commented, "Love the hat and fun packing!" another added, "We loved our new customized hat from Super Mix! We hope to order more soon! Thank you Ms. Jenn💜 Love Kelley!"

One customer wrote, "Super mix studio offers this amazing experience for kids when it comes to designing . It gets them excited and brings out their creativity. We were so pleased with the experience and so in love with the final creation! The quality is over the top great! So many ways to style them, so yes we are in love!"

While one user commented, "We loved the entire process of designing our Jean jacket. It let my son be creative and we loved that. Shipping was standard but we received it quicker than expected. Packaging was great and it’s very durable. The fit was exact."

Supermix Studio customized bags (Instagram/supermix_studio)
Supermix Studio customized bags (@supermix_studio/Instagram)

Where is Supermix Studio now?

The success of Supermix Studio demonstrates that personalized, eco-friendly apparel is more than just a trend, but a substantial shift in how younger generations like to purchase.

Jennifer is most likely looking for Shark's assistance with internet marketing.

Supermix Studio customized denim jackets for teens (Instagram/supermix_studio)
Supermix Studio also customizes denim jackets for teens (@supermix_studio/Instagram)

Who will steal the deal on 'Shark Tank'?

Supermix Studio might not have gotten a deal on 'Shark Tank' Season 15. This is based on Jennifer's IndieGoGo campaign, which is slated to launch the night she appears on 'Shark Tank' Season 15.

She wouldn't have to do that if she obtained a deal.

Jennifer Stein-Bischoff pitching her company Supermix Studio to the Sharks on 'Shark Tank' Season 15 episode 6 (ABC/ChristopherWillard)
Jennifer Stein-Bischoff pitching her company Supermix Studio to the Sharks on 'Shark Tank' Season 15 Episode 6 (Christopher Willard/ABC)

'Shark Tank' Season 15, Episode 6, airs on ABC on Friday, November 3, at 8 pm ET. Catch the latest episode featuring products like Mini Materials, Supermix Studio, TIK PIK, and Krapp Strapp.

Did you miss an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

RELATED TOPICS SHARK TANK (2009)
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