Spotify opens service to independent artistes to upload their content; Noname's '25' leads the way

The streaming service has announced a new beta feature that enables independent artists to upload their music to the platform — directly from Spotify for Artists


                            Spotify opens service to independent artistes to upload their content; Noname's '25' leads the way

It's a great day to celebrate for indie music fans out there with Spotify raising a toast to independent music by giving indie musicians what they have always stood for - complete control over their own music. That too, without the interference of a third party. The streaming service has announced a new beta feature that enables independent artistes to upload their music to the platform — directly from Spotify for Artists. 

Independent musicians who do not seek a record label's help to produce their own music and then send it out to listeners can now upload their music directly on Spotify. One of the most requested features on Spotify for Artists (which was exclusively launched for the purpose), it will probably now be easier for musicians to share their work with the rest of the music community and music fans all over.

The streaming service has been testing an upload tool within the website and has closely worked with various artistes such as Noname, Michael Brun, VIAA, and Hot Shade for the new feature. Noname became the first artiste to participate in it and her album '25' was released through the streaming service last Friday. 



 

On working with the artistes, the streaming service stated in a report: "Their feedback was instrumental in shaping the feature, and now we’re ready to see how a wider range of artistes will put it to use." Artistes can not only upload their music on Spotify directly but also get a preview-before-submitting on how their music will be represented on the site once it is released.

Once the music goes live, the artist will continue to have full control of the metadata. Kene Anoliefo, a senior product lead on Spotify’s creator marketplace team, told Rolling Stone, "Artistes have told us that releasing their music on Spotify can sometimes be a little nerve-wracking, so we wanted to give as much transparency to the process as possible."



 

Also, Spotify has made it clear that artists will be paid their due once their music starts streaming on Spotify. The streaming service has claimed that there will no fees or commissions for uploading, "no matter how frequently [they] release music". However, the question still remains as to what the streaming service itself will gain out of it? The company is yet to send a full report on how much each stream is earning, in addition to any other insights from Spotify for Artists. As of now, Spotify for Artists is only available to a few 100 US-based artistes via invitation, however, it will probably soon "bring upload to even more artistes, labels, and teams in the future."