BTS to release new music video for lead single 'ON' along with album launch on February 21
South Korean idols BTS have been churning out new content and projects non-stop and it doesn't look like they plan on slowing down anytime soon!
Following their latest releases - 'Black Swan' as both a trap song and an art film choreographed by and featuring the MN Dance Company, and Suga and J-hope's solos 'Shadow' and 'Ego' respectively, BTS are gearing up for the launch of their upcoming album 'Map of the Soul: 7' on February 21. To go with the launch, they will be releasing a music video for the lead single 'ON'.
Describing the upcoming release, the group's company Big Hit said in a press note that the 'Kinetic Manifesto Film: Come Prima performed by BTS for Lead Single “ON”' would be an official music video that "best depicts the concept of the lead single," and that BTS would showcase "their never seen before performance that reaches new heights.”
Previously, the group revealed a 'comeback map' so fans would have an idea of what to expect during the MOTS: 7 promotions. The map listed a separate film as opposed to a music video that was set to release on February 28, but no updates have been given about that project.
After performing at the Grammys with Lil Nas X, appearing on iHeartRadio Live and debuting their choreography in a live performance of 'Black Swan' on the 'Late Late Show With James Corden' BTS will next be seen on a special episode of NBC’s 'Tonight Show Starring Jimmy Fallon' on February 24 before their highly anticipated carpool karaoke segment on the Late Late Show airs on February 25.
Given that this might be the band's final album with all seven members for at least two years, it's understandable that they want to go all out. The album is built around some heavy philosophical and psychological theories and dives into the individual members' personal battles with the downside of fame and the struggle to keep their passion alive and BTS have pulled out all the stops to turn this release into an artistic phenomenon.
