'She Would Never Know': A look at SF9's Rowoon's K-pop career and his rising popularity in K-dramas

With the 'Extraordinary You' star's new JTBC drama releasing, here’s a look at the much-loved K-pop’s star inspiring career

                            'She Would Never Know': A look at SF9's Rowoon's K-pop career and his rising popularity in K-dramas
SF9's Rowoon will feature in JTBC's 'She Would Never Know' (Instagram)

A new JTBC romance drama ‘She Would Never Know’ which is an adaptation of a web novel about an office romance in a cosmetic company between a perfectionist Yoon Song Ah played by Won Jin Ah and her dashing younger colleague Chae Hyun Seung played by SF9’s Rowoon.

Rowoon who has already snagged quite a few trophies for his acting career is now being hailed as an all-rounder by his fans as the 24-year-old K-pop singer is successfully following the career of a lead vocalist of SF9, acting, and modeling. With the ‘Extraordinary You’ star’s new JTBC drama releasing, here’s a look at the K-pop’s star inspiring career.

Rowoon's K-pop career




Before debuting with FNC Entertainment’s SF9, Rowoon was a part of FNC’s pre-debut team ‘Neoz School’. A year later, he also participated as a member of "NEOZ Dance" in FNC Entertainment's survival show ‘d.o.b’ (Dance or Band), competing against NEOZ Band who would be later known as Honeyst. ‘Neoz Dance’ won the competition with 51% votes and Rowoon aka Kim Seok-woo got the chance to debut along with eight other members as the company’s first dance group.




After a year in his K-pop career, Rowoon made his acting debut in KBS2's School 2017 with a small supporting role. Since then, the lead vocalist of SF9 has acted in more than eight TV shows. But his first lead came with ‘Extraordinary You’ in 2019 for which he received five nominations as the ‘Best New Actor’ awards and snagged three of them including the 18th Korea First Brand Awards, MBC Drama Awards, and Brand of the Year Awards 2020. 



Not just music and acting, Rowoon also leads an incredibly glamorous modeling career. The ‘Summer Breeze’ crooner was selected as the new model for makeup brand KLAVUU along with him getting selected as the new brand ambassador for  a South Korean Tea company, Gong Cha Korea.





To top it off, Rowoon has also received incredible success with their K-pop boy group SF9. The group’s first Korean studio album titled ‘First Collection’ released on January 9, 2020, broke multiple records of charts and sales by selling over 100,000 copies of the EP, all songs charting on the South Korean Melon Realtime Chart, and their music video reaching over 40 million views. With its lead single ‘Good Guy’, the group also took their first music show win home on January 16 on M Countdown. The win followed by another M countdown and Music Bank trophies. ‘Good Guy’ also got the group their first nod from Melon Music Awards in the "Best Dance - Male" category. 





Prior to the release of ‘She Would Never Know’, the K-pop rising star Rowoon was candid in an interview talking about what made him pick this JTBC K-drama. He shared, “I really wanted to play the character of Chae Hyun Seung. I wanted to worry over how to fill up a character who has no shortcomings, and I also wanted to play that kind of character, which is why I ended up choosing this project.”




Speaking of the role of Chae Hyun Seung, he shared,  “If I had to sum him up in one phrase, Chae Hyun Seung is someone who is ready to love and also ready to be loved.” He added, “Rather than being calculating and thinking, ‘I want to look like this in other people’s eyes,’ Hyun Seung’s altruistic behavior comes from being genuinely, innately considerate. He has a strong sense of responsibility for the work he takes on, and he also has the courage to confidently stick to his beliefs.”

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