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'Shark Tank' Season 15: Barbara Corcoran invests $75K in FairyTail Pet Care, Internet says 'BS for rich people'

'Shark Tank' viewers express disappointment as FairyTail Pet Care reveals $600 per dog service charge in their pitch
UPDATED OCT 21, 2023
Kelly Nova and Ilana Karcinski recently pitched their firm on 'Shark Tank' and landed a deal with Barbara Corcoran (ABC, X/ABCSharkTank)
Kelly Nova and Ilana Karcinski recently pitched their firm on 'Shark Tank' and landed a deal with Barbara Corcoran (ABC, X/ABCSharkTank)

LOS ANGELES, CALIFORNIA: Assume it's your wedding day, and everyone you know is in attendance. Your dogs are the only ones left behind, so who will look after them?

FairyTail Pet Care is the first-ever wedding day pet care service in the United States.

Kelly Nova and Ilana Karcinski founded the company, which has been dubbed 'BS for rich people' by viewers. They recently pitched their firm on 'Shark Tank' and landed a deal with Barbara Corcoran.

Alana and Kelly asked for $75,000 in exchange for a 10% interest in their firm. On wedding days, the firm handles everything related to dogs.

'Shark Tank' investor Barbara Corcoran invests in FairyTail Pet Care (ABC)
'Shark Tank' investor Barbara Corcoran invests in FairyTail Pet Care (ABC)

They assist with transportation and whatever else the dog needs on the wedding day so that they may enjoy the ceremony as much as the bride and groom.

They discovered that couples at the hotel and their friends were experiencing trouble with their dogs on their wedding day after working together at a hotel.

Furthermore, they charge $600 per dog, and the firm began franchising in 2020. The business made $123,000 in sales.

Robert Herjavec cut them off and informed them he wouldn't be investing. Lori Greiner wished the women well but informed them that she wouldn't invest either.

Mark Cuban stated that the company's scale and expansion did not thrill him, and he informed them that he was out, too.

Barbara stated that franchising is difficult and inquired as to how many franchisees they accept before deciding to make an offer of $75,000 for a 25% interest.

Kevin made a $75,000 bid for 33.3 percent ownership in the firm. Alana and Kelly agreed to a $75,000 deal with Barbara in exchange for a 22% interest in the firm.

On X, viewers wrote, "Wow. That Dog at a wedding service thing is how you know you live in a country with people who run out of things to spend money on."



 

Another user chimed in, "More BS for Rich People!!! You can have your pets at your wedding for FREE! REALLY??? Franchise Fee??!!!Must be NICE to have money to Burn!!"



 

One user also tweeted, "$200 an hour for dog sitting. $600 min. I’ll do it for half that." A fourth user noted, "Some of these businesses on #SharkTank further let me know that white ppl have a very strange value perspective when it comes to money."



 



 

On Reddit, fans asked, "How did they get a deal? They had barely any sales. I hate this product."

One also complained, "Sorry but dogs should never be at a wedding. Just not a setting that needs your pet that you call your child. This is lame. Lots of people don't want to be at an event like that with a barking dog, a dog that spills stuff all over people, or a dog that rips your clothes. Most people don't have trained under-control dogs. This is just not good."

FairyTail Pet Care in 'Shark Tank' Season 15 (ABC)
FairyTail Pet Care in 'Shark Tank' Season 15 (ABC)

How much will it cost to hire FairyTail Pet Care service?

At the moment, the firm exclusively serves Pittsburgh, Las Vegas, West Palm Beach, and Tampa Bay.

If your wedding isn't in one of these destinations, you may request a unique travel price from FairyTailPetCare.com.

Depending on where you live, one pet will cost between $500 and $750 for three hours of care.

FairyTail Pet Care in 'Shark Tank' Season 15 (ABC)
FairyTail Pet Care in 'Shark Tank' Season 15 (ABC)

How to become a franchisee for FairyTail Pet Care?

FairyTail Pet Care is prospering as a franchise, and Kelly and Ilana are constantly available to assist their franchisees.

For their prospective business partners, they even offer a franchise operating handbook with full videos. According to their website, being a franchisee costs between $22,400 and $37,800.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by FairyTail Pet Care: Your Dog’s Plus-One (@fairytail_petcare)


 

Who are the founders of FairyTail Pet Care?

Ilana and Kelly have been childhood friends for most of their lives. They grew up in the same neighborhood, went to the same schools, and worked in the same occupations. The businesspeople are also animal lovers.

When relatives or friends had to leave town, the two Tampa ladies were the go-to pet caretakers.

Their adventure together continued at Florida State University, where they shared a room. During their undergraduate years, the couple rescued three dogs, each of whom became a beloved member of their extended family.

Ilana and Kelly both found employment at the Hilton Tampa Westshore after graduation.

Many of their coworkers were getting married around this time, and the girls saw that many of them didn't have anybody to look after their dogs.

This generated a brilliant concept in the minds of Ilana and Kelly, one that had never been realized before.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by FairyTail Pet Care: Your Dog’s Plus-One (@fairytail_petcare)


 

'Shark Tank' Season 15 airs on ABC on Fridays at 8 pm ET.

Missed episodes can also be viewed the next day on demand, and the show can also be watched on Hulu the next day. Not just that, viewers can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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