'Shark Tank' fans call out 'skinny, trendy' Nowhere Bakery founders for $6 gluten-free cookie

The Pick You Pack deals from 'Shark Tank's Nowhere Bakery start at $68 for chocolate chip cookies
UPDATED MAR 16, 2024
'Shark Tank' fans call out Nowhere Bakery founders for $6 cookie (ABC/ChristopherWillard)
'Shark Tank' fans call out Nowhere Bakery founders for $6 cookie (ABC/ChristopherWillard)

LOS ANGELES, CALIFORNIA: Nowhere Bakery emerged as a bright star in the dynamic realm of entrepreneurial pursuits during the fifteenth season of the ABC show 'Shark Tank'. Even though they walked out of the Tank with a deal, viewers were dissatisfied with the pricey cookies.

Anyone interested in learning more about the Nowhere Bakery from 'Shark Tank' could visit the company's website, nowherebakery. If you provide your contact information, you can receive a 10% discount on your first order through the 'Shark Tank' promotion.

Nowhere Bakery founders Saphira and Maurizio Rasti pitch in 'Shark Tank' Season  15 (ABC/ChristopherWillard)
Nowhere Bakery founders Saphira and Maurizio Rasti pitch in 'Shark Tank' Season 15 (ABC/@ChristopherWillard)

The top page of the website also highlights a special offer featuring the Best Sellers Sampler. This includes the four most popular cookies, available for just $55 for an eight-pack or $95 for a sixteen-pack.

The packs contain chocolate chip cookies, candy bar cookies, brownies, and blondies. The basic rates for the Pick You Pack specials begin at $68 for chocolate chip cookies, $70 for candy bar cookies, $70 for blondies, and $70 for brownies. Bags of mix cost between $13 and $15. All of these are available for shipment.

On Facebook, fans wrote, "I would love these but I can’t afford them." Another person added, "To many bakerys are copy cats. It's not worth the time or labor."

On X, fans wondered, "$6 for a cookie?!" Another user wrote, "Skinny, trendy people selling me baked goods…. "



 



 

Calling them elite, one user on Reddit wrote, "I genuinely said "Oh my goodness" out loud watching those pastries. Man, they looked elite."

Out of the 75 shops, 68 are located in California

The remaining shops are spread across Oregon, Washington, Colorado, Florida, Ohio, Pennsylvania, and New Jersey.

Nowhere Bakery called out by 'Shark Tank' Season 15 fans for overpricing  (ABC/ChristopherWillard)
Nowhere Bakery was called out by 'Shark Tank' Season 15 fans for overpricing (ABC/@ChristopherWillard)

Who invested in Nowhere Bakery in 'Shark Tank' Season 15?

In Season 15 of ABC's 'Shark Tank', Nowhere Bakery took center stage. This innovative startup presented its concept to a panel of investors, famously known as Sharks.

Nowhere Bakery presented its unique product or service to the sharks in the hopes of securing funding and propelling their firm to new heights.

The episode provided an opportunity for the entrepreneurs behind Nowhere Bakery to pitch their ideas and potentially secure a partnership with one of the renowned investors. Almost all Sharks declined to invest, except Kevin O'Leary and Barbara Corcoran. Ultimately, Barbara's expertise and the appeal of her space in the market swayed the founders to accept her offer, which involved less equity.

Barbara Corcoran invested in Nowhere Bakery 'Shark Tank' Season 15  (ABC/ChristopherWillard)
Barbara Corcoran invested in Nowhere Bakery 'Shark Tank' Season 15 (ABC/@ChristopherWillard)

Who are the founders of Nowhere Bakery?

Saphira and Maurizio Rasti created Nowhere Bakery in 2020, and it is a shining example of dessert creativity. Saphira, a Nutrition Counselor motivated by her gut difficulties, set out on a quest to make exquisite sweets devoid of the substances that so many dessert lovers avoid.

Saphira, together with her dessert-loving husband, Maurizio, set out to bridge the gap between health-conscious eating and delectable pleasure. Their business, Nowhere Bakery, specializes in cookies and brownies that are precisely designed to meet a variety of dietary restrictions.

Nowhere Bakery founders Maurizio and Saphira Rasti appear in 'Shark Tank' Season 15 (ABC/ChristopherWillard)
Nowhere Bakery founders Maurizio and Saphira Rasti appear in 'Shark Tank' Season 15 (ABC/@ChristopherWillard)

Gwyneth Paltrow has partnered up with 'Shark Tank's Nowhere Bakery

In 2022, actress Gwyneth Paltrow partnered with the bakery for a special Christmas assortment of cookies, establishing Nowhere. Their dedication to excellent ingredients and unique recipes has earned them a devoted fanbase, with their chocolate chip cookies becoming a bestseller and earning the coveted 2022 Shelfie Award.

Gwyneth Paltrow collaborated with Saphira Rasti to design a package of health-conscious cookies for the 2022 holiday season since she loved 'Shark Tank's Nowhere Bakery so much (Facebook/NowhereBakery)
Gwyneth Paltrow collaborated with Saphira Rasti to design a package of health-conscious cookies for the 2022 holiday season since she loved 'Shark Tank's Nowhere Bakery so much (Facebook/@NowhereBakery)

'Shark Tank' Season 15 airs on Fridays on ABC at 8 pm ET.

For those who missed the episode, it will be available on demand the following day and on Hulu. Additionally, viewers can explore past seasons and episodes on Amazon Prime Video and iTunes.

RELATED TOPICS SHARK TANK (2009)

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