'Scream' pushes 'Spider-Man: No Way Home' to second place with impressive $30.6M debut
'Scream' which cost $24 million to make, added another massive $18 million over the holiday weekend
'Scream' which is the fifth installment of the slasher franchise, successfully grabbed the No.1 position at the box office over the holiday weekend. It pocketed a massive sum of $36M across almost 3,664 theatres, leaving the latest Marvel release 'Spider-Man: No Way Home' trailing behind.
Paramount and Spyglass Media executed this reboot, marking the first new chapter in the “Scream” series in almost a decade. It shares a title with Wes Craven's 1996 original, showing that it is not interested in adding numbers to its name. In addition, 'Scream' is not only scary it also holds a total of 75% critics approval rating. Reportedly, the huge success was partly because of the savvy marketing tie-ins with some of the most popular names including Airbnb, Visible, Urban Outfitters, Spotify, Fanta, OXXO, and Cereal Killer Cafe and also the fact that despite Omicron sending us back indoors in most countries, the movie-watching public has become much more bolder.
The super-skilled cast of the latest 'Scream' movie including Courteney Cox, have been using their millions of social media followers to drum up interest in the reimagining of the horror franchise. The film was massively promoted on various handles like Twitter, Instagram, Reddit, TikTok, YouTube and Facebook as well. Apart from the star cast, Matt Bettinelli, who is the director also took his Twitter account and tweeted, @A huge thank you to everyone going to see Scream opening weekend.'
A huge THANK YOU to everyone going to see #Scream this weekend! So much love went into this movie and I hope you have as much fun watching it as we had making it! (Photo: Our first take on day one) #ForWes pic.twitter.com/T6Ophejlk9— Matt Bettinelli-Olpin (@BettinelliOlpin) January 15, 2022
Additionally, the co-director, Tyler Gillet also came forward and tweeted by saying that,"To everyone checking out #ScreamMovie this weekend, THANK YOU! We hope you have as much fun watching it as we did making it. Stay safe, have fun and SCREAM LOUD!!!! #ForWes."
As per the reports, almost 53% of the total audiences during the opening weekend were men, mostly Caucasian, with almost 80% of the audience under age 34, proving the lasting appeal of the 'Scream' movies. Talking about the 'Spider-Man:No Way Home' that was scared to the second position with $26M gross across the four-day weekend holidays. It has added to the global total of approximately $1.625B, since December 17, when it opened. in theatres.
'Garth Jennings' earned $11M, 'The King's Man' made it to fourth position with $76.2M and the fifth position was bagged by 'The 355' with a $8.9M gross. Moreover, the final five spots were taken by, 'American Underdog, 'Belle', 'West Side Story, 'Licorice Pizza', and 'Matrix Resurrections.'