Paloma Faith releases beautiful cinematic video for new single 'Loyal'
The video sees Paloma and her lover working through the struggles of a relationship. The album, ‘The Architect – Zeitgeist Edition’, is out November 19 on RCA.
Paloma Faith released a beautiful cinematic video for her anthemic new single ‘Loyal’, taken from the ‘The Architect – Zeitgeist Edition’, which is out November 19 on RCA.
Choreographed by award-winner Jasmin Vardimon and directed by acclaimed Toronto filmmaker (Jamie Travis), the darkly comic video sees Paloma and her lover working through the struggles of a relationship, leading to a merciless ending. "I think it’s the best video I’ve ever made", says Paloma. "And embodies my sense of humor along with my aesthetic to a T!". Having sold over 330,000 copies so far, a deluxe version of ‘The Architect’ will be released next month on RCA Records. The album, her fourth, spent eight weeks in the top 10, and 32 weeks in the top 40.
