TikTok sensation Nick Tangorra credits social media for success of his song ‘Break Your Phone’ and his rising popularity
The advent of social media has helped the music industry discover lesser-known talents across the globe. What was once only accessible on television sets is now available at the fingertips.
Nick Tangorra is one such artist who has carved a niche for himself as an established singer through sheer talent.
The 23-year-old TikTok sensation who was in attendance at the 2019 AMAs, spoke with MEA Worldwide about the social media revolution and how pivotal it has been in his career.
The young musician’s latest release ‘Break Your Phone’ is literally breaking the internet with the massive success it has attained.
Thanking social media for the platform it has provided to upcoming artists over the years, Tangorra said, “It's unbelievable. I feel that for a long time, music—when it came to what was being showcased on the internet—was on the back burner.”
Before Tangorra discovered TikTok, which has played a significant role in helping him achieve the fame and success, he wasn’t spared from the usual treatment of an aspiring musician. He was constantly being told to “just try to go viral".
“I'm a musician. I make music. Like, what am I supposed to do? And TikTok was the first opportunity, when it came to social media, to really just break out as an artist. And you have your music attached to a video or to a challenge.”
Tangorra also spoke about his coming-of-age fans expecting more from the digital platform than other conventional forms of communication, which seems to have worked in his favor. “I mean, it is dominating. It is taking over,” the ‘Break Your Phone’ singer said.
He also took a moment to admire Taylor Swift for her performance at the BMA, which he says was “just so colorful and so magical". “I really applaud her and I respect her for that too. And I also love that,” he concluded.