Mad Rabbit on ‘Shark Tank’: What is the cost, who are the founders and how does it really enhance tattoos?
If you love tattoos, ‘Shark Tank’ will thrill you this time around! Entrepreneurs from Cleveland, Ohio, and Accra, Ghana, work to draw up support for their aftercare product designed to enhance your tattoo.
Are you wondering how to keep your tattoos vibrant and maintain them for a long time? Here's the perfect quick fix. Mad Rabbit Tattoo is committed to making tattoos vibrant, moisturized and nourished with clean healthy ingredients. In fact, their website claims they have preserved more than 900,000 tattoos. So what are you waiting for? It's time to make tattoos brighter, protect them from the sun and replenish damaged skin.
What is Mad Rabbit?
Mad Rabbit is dubbed as “a no-nonsense product, formulated with clean ingredients, there’s no need to worry about unnecessary toxins”. Mad Rabbit is engineered and tested to work as hard as you do, specifically designed for your tattoo, the website reads. Find all the ingredients used in the products here.
Why Mad Rabbit? Here are all the reasons that will make you stay:
Moisturizes and nourishes
Natural healing to replenish your skin
Keeps your tattoos healthy
Revitalize your tattoo’s canvas
Hydrates and restores
Refresh and renew your skin
Not just, the website poll reveals 94% of users reported product helps to preserve the tattoos' depth. 88% of people feel reported tattoos' contrast appears more vibrant. And, 87% reported tattoos to appear more intense!
Who are the founders?
In 2019, Mad Rabbit was born. Founded by two friends — Oliver Zak and Selom Agbitor — with a passion for ink, Mad Rabbit set up shop to create a superior natural solution to help improve the healing process after seeing the lack of effective and all-natural products. Sketching out their story, the two say the company spells out individuality, adventure, and anything badass.
In a sincere message to all their customers, founders and Miami University alums Oliver and Selom penned down, “You deserve better than overpriced tattoo care products that fall short of their promises. You deserve a simple product with effective ingredients that give you the confidence to show off your tattoos. You deserve aftercare made especially for your tattoo - products that make your tattoo more vibrant, help it withstand aging, and let you live your life without worrying what it will look like in the future.”
The two met in college and graduated in 2019 during the freshman year. Oliver was a business student and he learned the ropes of finance and digital marketing. Meanwhile, Selom already had experience working on a couple of businesses before he co-founded Mad Rabbit!
What is the cost and where to buy?
Ready to buy? The Tattoo Balm is available at $15.99, SPF 30 Sunscreen comes for $29.99 and Soothing Gel also costs $29.99. Go for the New Tattoo Set to Enhance and Repair at just $40. The Daily Defense Set comes with SPF 30 & Tattoo Balm and costs $40. The Starter Pack with SPF 30, Soothing Gel & Tattoo Balm costs $50.
Here's what the reviews say: One said, “The balm you all know and love. Apply daily to keep your tattoos looking vibrant, and nourished for years to come.” Another posted, “All tattoos are susceptible to sun damage. Protect your ink with our all-natural sunscreen before stepping out under harmful UV rays.” And a third wrote, “Finally, a soothing gel MADE for new tattoos. Other products contain petroleum jelly, which can prevent proper airflow to your tattoo while it heals.”
Where are they now?
Oliver first thought about Mad Rabbit when he got a tattoo and was recommended petroleum jelly to keep it fresh. Soon, he realized it didn't work and was set to create a product that would revitalize tattoos. When Oliver pitched the idea to Selom, he came onboard and the two worked days and nights to come up with their highest selling product, the Mad Rabbit Tattoo Balm. Now, they have three skincare creams — Enhance, Repair, and Defend.
Zak — who hails from Cleveland — said Mad Rabbit will top $12 million in sales this year. He also revealed that a Mad Rabbit survey found out 97% of its customers planned on getting more. Agbitor — who grew up in Columbus — revealed their first tried their hand at another e-commerce startup selling women’s bathing suits.
Did you know Mad Rabbit now boasts a $10 million valuation? In 2019, their sales were $400,000 and last year, it crossed $3 million, recording a 650% increase. “[At Miami] it was very much Selom and I skipping class to cook this balm, and we got our neighbors involved; they were helping us ship out packages,” Zak said. “Some professors were our very first customers in some senses. It really took off from the start, which helped us solidify our theories about the need for this product.”
Who will steal the deal?
Going by our predictions, it seems Mark Cuban could be particularly interested along with Daymond John. But, we'll have to wait and wait. What do you think? Share your thoughts in the comments below.
‘Shark Tank’ Season 12 Episode 9 returned to ABC after the winter break on January 8, 2021, at 8 pm ET. Catch the latest episode featuring products like NuMilk, Hairy Grabster, Mad Rabbit and Bunch Bikes on March 26, 2021, from 8 pm ET to 9 pm ET.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.