Brandon Brown of 'Let's Go Brandon' infamy reveals he is unable to find sponsors due to chant
Brandon Brown says, 'He's had a hard time finding corporate sponsors following the chant 'Let's Go Brandon' going viral
NASCAR driver Brandon Brown, who unintentionally sparked the anti-Biden chant 'Let's Go Brandon!' says it has been difficult for him to get corporate sponsorships. The pro-racing driver is viewed as a ticking time bomb despite never expressing any political views, apart from saying that he is a Republican.
The phrase has become a nationwide chant after NBC sports reporter Kelli Stavast confused NASCAR crowd's chants of 'F*** Joe Biden' for 'Let's Go Brandon!' in Alabama on October 2.
Brown, 28, says the popularity of the phrase impacted his professional career as he has had hard time finding sponsors."It got extremely difficult for us. If you're a national corporation, that means you sell to all consumers... and unfortunately, when you get dragged into the political arena, people want you to take a side", said Brown in an interview with Sports Business Journal.
I've never been put in a position where it's, "OK, what side are you on? Left or right?". So it's hard for a brand to want to attach to somebody who might be kind of divisive in their consumer base. If I'm going to divide Coca-Cola, "why would they want to talk to me?" So, the short answer is it's been tough to connect with partnerships just because it's kind of viewed as a ticking time bomb: "What is he going to choose or say and how would that effect our consumer base?"
"It's too much of a risk. I understand it on their side but it's made it really hard to tie everything down." Brown also said that he and his representatives have tried to take down something that was affiliated with the popular chant couple of times in the past. He added, "NASCAR and I are kind of in the same boat about what to do here, but I don't think anyone has the right answer."
"The unfortunate part is it's my name and my career that are at stake and the risk is high. If I do something wrong in this arena, my name as a driver falls off very fast," Brown said. "Even a career in NASCAR if I didn't make it as a driver, trying to get another job in the community, I'm always going to be the 'Let's Go Brandon' guy. I'm always going to be known for that and how I handled this situation."
Merchandise around the popular phrase has also been sold as 'Let's Go Brandon' store in Massachusetts and other 12,000 listings on eBay. A song was even recorded by Bryson Gray on the popular phrase and it topped the charts on iTunes.
Brown's previous sponsors were Trade the Train Crypto company and The Original Larry's Hard Lemonade, but he is yet to reveal his current 22 financial backers.