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Where is the 'Let's Go Brandon Store'? 'God, guns & guts made America' sign on item list

The store also sells signs like 'The 2nd Amendment is my gun permit' and 'When I die don’t let me vote Democrat'

A "Let’s Go Brandon Store" has opened in Massachusetts as the business owner attempts to cash in on the incredibly popular anti-Biden slogan, according to a local report.

The "Let’s Go Brandon Store” has opened in North Attleboro, a city located southwest of Boston near the Rhode Island state line, according to a report by WJAR. While not many details about the store are available, it is known that the store will sell items with the slogan including hats, shirts, and signs. Items for sale at the store will also include t-shirts, sweatshirts and hoodies along with jackets, gloves, bumper stickers, mugs, pins, flags and coins. It is headed by Keith Lambert of New England for Trump, according to the Fall River Reporter.

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According to WJAR, the store also sells signs like “The 2nd Amendment is my gun permit,” “God, guns, & guts made America. Let’s keep all three,” and “When I die don’t let me vote Democrat.”

How did the phrase 'Let's Go Brandon' become famous?

The phrase “Let’s go Brandon!” went viral after NBC Sports reporter Kelli Stavast disingenuously claimed on camera that the crowd at a NASCAR race was yelling “Let’s go, Brandon!” when they were actually chanting “F**k Joe Biden!” After the video footage of the chant was analyzed later, her claims were disproved and the phrase has ever since become synonymous with anti-Biden boos.

After the phrase went viral, Christian rapper Bryson Gray adopted it into a song called 'Let’s Go, Brandon,' that went to number one on Apple iTunes, and only recently has been bumped off the top spot of the music charts by singer Adele. The self-proclaimed “most censored rapper in America” has been criticized over the song for its rhetoric on the pandemic response, President Joe Biden, and the botched Afghanistan withdrawal. YouTube has censored the song claiming it violates their policies over medical misinformation. Ironically, Gray raps in the first verse, “if you ask questions ’bout the vax, then they gonna ban us.”

'Hanukkah isn’t over yet'

Most of the people on social media were surprised to learn that a "Let's Go Brandon" store was opening up in real life. "Not my hometown opening a lets go brandon store," one of them said, while another noted, "Me - what's that "Lets Go Brandon" store over there? Max - , oh, you don't know what that means do you." One more quipped, "the old trump store that used to be down the street is now a “lets go brandon” store lmao hell yeah." The next remarked, "Quick! We need a link! I could make for GREAT gifts. Hanukkah isn’t over yet :)"

NASCAR wants nothing to do with the phrase

In early November, NASCAR President Steve Phelps said the franchise did not want to be associated with political issues or the controversial phrase. he made clear NASCAR planned to take legal action against anyone or any entity tying the phrase to the franchise’s trademarked logo and merchandise. His warning came after retired MLB star Lenny Dykstra posted a photo of a man having breakfast at a New Jersey hotel dressed in a black t-shirt emblazoned with “Let’s Go, Brandon” that included NASCAR’s trademarked colored bars.

“We will pursue whoever (is using logos) and get that stuff,” Phelps said during a press conference at Phoenix Raceway. “That’s not OK. It’s not OK that you’re using our trademarks illegally, regardless of whether we agree with what the position is. It’s an unfortunate situation and I feel for Brandon, I feel for Kelli,” Phelps said of the incident at Talladega Superspeedway that got the entire Let’s Go, Brandon meme started. “I think, unfortunately, it speaks to the state of where we are as a country. We do not want to associate ourselves with politics, the left or the right.”