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Super Bowl LVIII: Pfizer faces backlash over controversial ad promoting their next health venture to find treatment for cancer

On Sunday, January 11, 2024, Pfizer, which is a renowned pharmaceutical industry company, aired a 60-second commercial during the Super Bowl LVIII

LAS VEGAS, NEVADA: Pfizer is receiving a lot of flak online due to its latest ad that revolved around fighting cancer.

On Sunday, January 11, 2024, Pfizer, which is a renowned pharmaceutical industry company, aired a 60-second commercial during the Super Bowl LVIII. 

The advertisement titled 'Here's to Science' narrates the captivating journey of scientific advancements and breakthroughs in the pharmaceutical industry, specifically highlighting Pfizer's remarkable 175-year legacy.

The ad encapsulates the essence of scientific progress and concludes with a tribute to the power of science, accompanied by a resolute commitment to combat the ongoing battle against cancer.

The narrative within this advertisement serves as a testament to the tireless efforts of scientists and researchers, as well as Pfizer's unwavering dedication to pushing the boundaries of medical innovation.

With each passing year, Pfizer's pioneering spirit continues to drive them forward in the pursuit of finding effective treatments and potential cures for cancer, ensuring that the fight against this devastating disease remains at the forefront of their mission.

However, the advertisement has faced backlash from the side of the viewers. 

An X user shared, "Pfizer creating turbo cancers with their experimental shots. Airs an ad during the Super Bowl about beating cancer… They don’t care. They know we know. Look at the representatives accepting BIG PHARMA donations."

Another user went on to say, "Damn we almost made it through the Super Bowl without a Pfizer propaganda ad. Can we talk about how horrific it is? Where did the dying company get $25 million to put towards this waste of air time?"

Followed by a user who penned, "Pfizer airs an Ad during Super Bowl featuring their next ‘Health Adventure’ focussing on Cancer. Seriously. Did anyone ever find out why the Pfizer ‘Covid Vaccines’ tested positive for the known ‘Cancer Inhibitor’ SV40?"

A user went on to say, "Nothing says “trust the science”, like Pfizer hiding their data for 75 years… Here’s the Pfizer ad shown during the Super Bowl."

Another user chimed in, "So Pfizer did a Superbowl ad featuring a song by a guy who died of an STD."

A user said, "Pfizer and Disney.... Great ads. What a joke."

Pfizer's Super Bowl ad debut fights cancer with science 

Pfizer reportedly collaborated with Publicis Conseil and LeTruc/Publicis NY to create a 60-second ad for Super Bowl 2024.

The ad featured Queen's 'Don't Stop Me Now' and showcased the history of science through animated portraits, sculptures, paintings, and more. These visuals came to life and lip sync to Freddie Mercury's vocals.

The ad sheds light on various historical figures from the field of science, such as Isaac Newton and Albert Einstein, who come to life and lip-sync to the song. The ad also included depictions of Pfizer founders and other notable scientists, like Galileo among many others, highlighting the company's connection to the history of scientific advancement.

NFL champion Travis Kelce joins hands with Pfizer for educational COVID vaccine campaign

In September 2023, Travis Kelce collaborated with Pfizer. Then, the renowned football player, took to his Instagram account to unveil a thrilling announcement that left fans buzzing with excitement. As a proud partner of the esteemed pharmaceutical company Pfizer, Kelce shared a captivating video showcasing his multitasking skills and zest for life, all captured under the captivating hashtag #PfizerPartner. As the video concluded, Kelce's infectious smile and unwavering enthusiasm left an indelible impression on viewers, reminding us all that life is too short to simply focus on one task at a time.

In this mesmerizing video, Kelce effortlessly demonstrated his exceptional ability to juggle multiple tasks simultaneously. From engaging in intense workout sessions to savoring a delectable dinner, and even tending to his lawn, this football superstar managed to effortlessly catch a football, give an interview, and even embark on an exhilarating hot air balloon ride. All these remarkable feats are a testament to Kelce's uncanny knack for accomplishing "two things at once," in a manner that truly astounds and inspires.

Travis Kelce's announcement on Instagram, accompanied by the video under the hashtag #PfizerPartner, generated immense excitement among fans but also shed light on the incredible multitasking abilities and unwavering commitment to excellence that define this football legend.

His partnership with Pfizer further emphasized his dedication to health and well-being, inspiring millions to strive for a harmonious balance between various aspects of life. Kelce's remarkable achievements and infectious energy continue to captivate and inspire, reminding us all to embrace the art of multitasking and live life with unwavering passion and determination.