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'Tone deaf': Kylie Jenner slammed for promoting her cosmetics TWO HOURS after Ukraine tribute

The 24-year-old in her Instagram stories wrote, 'God protect the people of Ukraine' before adding 'My thoughts and prayers are with you'

Kylie Jenner has been branded "tone deaf" after she promoted her new range of lip glosses on social media, right after she sent her prayers to people of Ukraine suffering from Russian invasion on Monday, February 28. The full-scale invasion of Russia by air, land and sea has led to mass evacuations, and the death of at least 352 Ukrainians, including 14 children. 

The 'Keeping Up With The Kardashians' alum took time to address the Russia-Ukraine war with a simple message shared to her Instagram Stories. The 24-year-old wrote, "God protect the people of Ukraine" before adding "My thoughts and prayers are with you." Just two hours after the tribute, she shared promotional video for her cosmetic company's new range of lip-shine lacquers, encouraging her fans to purchase the product online. She wrote, "My new @KylieCosmetics lip shine lacquers are here!" on her Instagram stories. 

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Although Kylie shared the video commercial for the lip gloss two hours after her tribute to Ukraine, the reality star's business-as-usual mentality didn't sit well with her followers. A TikTok user @browneyed_babyyy sharing the recording of Kylie's Instagram Story wrote, "Kylie cannot be f**king serious [right now]." The user mockingly captioned the clip, "'I'm so sad for Ukraine! Anyways my new lip shiners." One viewer commented, "It's like they're just ticking a checklist. Like 'yeah, I've shown I support it. Anyways!'". 

Another TikTok user added, "Literally could have waited 24 hours" while a third wrote: "She cannot read the room." Others who were more sympathetic to Kylie, argued that she had every right to promote her business despite the war in Ukraine. One user wrote, "So because Russia invades Ukraine, Kylie Jenner has to stop promoting her businesses? Makes sense." Another pointed out that the post may have been scheduled on Kylie's account to go live at a specific time. "To be fair she probably has certain posts scheduled and it was bad timing."

The original TikTok user who posted the recording of Kylie's Instagram Stories in comment section wrote, "All I'm gonna say is - look up the words 'tone deaf' for those of you who are defending someone who will never know you exist" in response to Kylie's defenders. Another chipped in, "It's the fact she's being insensitive and not genuine for those of you asking what her lip line & [Ukraine] have to do with each other." The debate soon spread to Twitter where one user wrote, "The fact that Kylie Jenner, a billionaire, mother and the most followed woman on Instagram, posted ONE Insta story about Ukraine and then posted her shitty lipliners is very telling."

Another vented, "@KylieJenner girl [you're] so out of touch the least you could have done is keep a whole story for Ukraine then a day later post promotions for your makeup products." A third pitched in, "The fact Kylie Jenner posts saying how her heart is with Ukraine and then two hours later promoted her products really shows she doesn't give a f**k. With her big ass platform, the least she can do is share links to help Ukrainians." 

Kylie Jenner has not responded to the backlash and has made no further posts about the devastation in Ukraine.