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BTS drops 'IONIQ: I'm On It' to promote Hyundai electric car, fans say 'good things coming at the same time'

Looks like the iconic K-pop group got inspired to write more English songs for their fans as the latest number has been penned in English

With the BTS Army still rejoicing over the South Korean band’s latest Internet sensation, ‘Dynamite,’ the seven-member crew has dropped their new single ‘IONIQ: I’m On It’, a promotional song to launch Hyundai Motors' latest electric vehicle IONIQ.

Looks like the iconic K-pop group got inspired to write more English songs for their fans as ‘IONIQ’ has been penned in English. A lyrical video was first dropped on the official website of Hyundai Motors and the official video of this catchy number has already hit the Internet. Sticking to the concept of Hyundai's new electric four-wheeler and band member's lives, the lyrics reflect on the future. The song goes like, “Full energy, higher esteem/ Better focus on what’s charging me.” Taking the concept in the spotlight, the official video of the new song does justice to the lyrics as well. The video looks futuristic where the Hyundai car also makes an appearance.

This is not the first time that BTS is joining hands with the motor giant. The boy band had collaborated with Hyundai in 2019 when they filmed multiple commercials and ad campaigns for the company's then brand new car, Palisade. According to the publication KoreaBoo, whilst working on the music video for ‘IONIQ: I’m On it’, RM explained the meaning behind this project. He asserted, “For this special project, we have all focused on individual moments that are important to us. For me, time for inner self is extremely important and I believe we all need time for reflection to be able to grow.” Reacting quickly to the BTS's new vibrant single, the BTS Army took to social media to express their happiness. One fan tweeted, “By the way, 'IONIQ : I'm on it' is so good! The MV is beautiful. Good things are coming at the same time. Multitasking ARMY life.”

“The Seokjin cut from the Ioniq mv! Seokjin looks so good, like a gorgeous modern day forest fairy and his voice is just so smooth and so addicting to listen to!!,” commented another.

Another fan quipped, “With @BTS_twt giving such an amazing performance on VMA, IONIQ song...me still trying to come out of it...And then there is Hobi, Yoongi & @bts_bighit posting one after the other...How the hell am I supposed to focus on work!!!! The hot 100 too later....ahh today's day.”

Praising the lyrics of Jimin, one user stated, “Hyundai × BTS recently released their new collab song "IONIQ: I'm On It" Despite BTS Jimin's part being about 10 seconds, Jimin delivered community consciousness with concise lyrics, and vocal color with unique, fascinating and charming vocals.”

Meanwhile, BTS is still basking in the success of their first English chartbuster ‘Dynamite'. The hit single broke several records, including quarter-million first-week sales and the biggest 24-hour YouTube debut of all time among others. The band has also recently debuted at the MTV Video Music Awards 2020 with their stellar performance. BTS also scooped four awards at the award ceremony.