Kim Kardashian, Tyra Banks, Heidi Klum, Alessandra Ambrosio and Candice Swanepoel sizzle in 'iconic' SKIMS shoot
Kim Kardashian broke the Internet with this power move. She gathered four of the industry's most renowned supermodels for the premiere of the new SKIMS Icons campaign, which debuted on Monday, 4 April. Tyra Banks, Heidi Klum, Alessandra Ambrosio, and Candice Swanepoel posed for a sensuous picture session for Kardashian's shapewear and underwear line, SKIMS, wearing items from the best-selling, size-inclusive Fits Everybody collection.
Kardashian confessed that she wasn't planning on joining the glamorous photoshoot, but couldn't resist participating after all of the models came together. The four former Victoria's Secret Angels modeled for Skims' Fits Everybody range of thongs, bras, and bodysuits in the advertising and can be seen sporting the exclusive nude collection.
Page 6 reported, Klum, 48, described the session as a "blast," adding, "It had been a long since we were all together so it was really lovely to be reunited."Ambrosio, 40, described her experience as "amazing," while Swanepoel, 33, described the group as “The posse you never knew you needed.”
Kardashian even revealed on her socials that she wasn't planning on modeling alongside the greats, but she "stopped by and jumped in because it was too iconic," posing in the center in a thong and bralette. She also posted on Instagram, “OK so I wasn’t supposed to be in this @SKIMS campaign but I stopped by and jumped in because it was too iconic. Introducing Tyra, Heidi, Alessandra and Candice wearing our signature SKIMS Fits Everybody collection.”
Kim picked all four famous icons to feature in the ad displaying the models’ she “selected all four household names to star in the campaign showcasing the models’ strength, energy, and everlasting allure with imagery that reflects the group’s enduring legacies.” The campaign “salutes strong, powerful women, highlighting the high fashion collective’s prestige in shapewear pieces that make all women feel like icons.”
Though the combination of prominent models is remarkable, prior Skims campaigns have included Kourtney Kardashian, Megan Fox, Kate Moss, and Olympic and Paralympic athletes. The 'Keeping Up With the Kardashians' star launched Skims in September 2019 and the collection sold out in minutes. She is reported to have raked in a cool $2M in profit in that time. The shapewear line was originally named Kimono, but Kim was then schooled by the Internet for failing to understand the term’s cultural significance and so she decided to change the brand name to Skims in August.
Social media wasn't far behind in appreciating the supermodels and Kim. One said: "Absolutely iconic!! All that beauty in one pic is overwhelming! Love,love,love!" Another excited social media user wrote: "Yaeeees 90s !!! Now girls that’s how it’s done! Love you @KimKardashian for this!"
Absolutely iconic!! All that beauty in one pic is overwhelming! Love,love,love!— Carrie N Hall (@CarrieBaysinger) April 4, 2022
Yaeeees 90s !!! Now girls that’s how it’s done! Love you @KimKardashian for this!— Jamie Elizabeth McGrath-Smith (@THEJEMBOSTON) April 4, 2022