Kim Kardashian manages to upstage Kourtney's website launch by announcing new sunglasses range hours later
Though Kourtney's website, Poosh, was launched first, Kim's sunglasses launch overshadowed her sister's by having a wide range of celebrities and influencers talking about it.
Kim Kardashian is a marketing genius even though her latest release's marketing strategy might be creepy. With that said, no matter what her product might be, and no matter what her sisters release, Kim has always been the head and always will be. If you are wondering why, here's the rundown.
Kim recently launched her collaboration with the eyewear brand Carolina Lemke. And just a couple of hours before Kim could launch her eyewear, her elder sister Kourtney Kardashian launched her beauty and lifestyle website 'Poosh'. It is a website featuring non-downloadable publications in the nature of articles and blog posts in the fields of entertainment, exercise, fitness, health, wellness, fashion, interior decoration, nutrition, travel, parenting, and leisure.
On the occasion of both their launches, the sisters celebrated in their own unique ways. Kim celebrated by gifting influencers and celebrities her sunglasses with masks made after scanning her own face. And as for Kourtney, she celebrated the launch of her website by gifting celebrities and influencers a huge gift box containing personalized sleep masks and pajamas, along with a wide range of approved products that feature on her website.
And though Kourtney's website was launched first, Kim's sunglasses launch overshadowed her website, by having a wide range of celebrities and influencers like Kimora Lee Simmons, Chrisy Teigen, Marianna Hewit, and many more talking about it. Even though Kourtney had her share of celebrities like Miley Cyrus, Demi Lovato, Ellen Pompeo, Stephanie Shepherd and many more talk about her products, Kim proved she is always on top of the game when it comes to the Kardashian clan.
Kourtney went one step ahead during her promotion and released an interview with her mom Kris Jenner where she spoke about "How to be a boss." In the article, Kourtney also revealed how she used to work as her mom's assistant and learned everything about being a boss from her.
Both Kim and Kourtney's launches were a new venture for the sisters. Though Kim has released other beauty products like perfumes and makeup kits previously, this is the first time she has launched sunglasses. And as for Kourtney, this is her first business venture.
While Kourtney received praise and positive remarks, the reality TV star was also trolled online for seemingly overpriced items on her website. With a $75 candle, $95 face mask, $100 organic wine, $215 energy supplements, and more, fans trolled her because they didn't find her products all that financially accessible and inclusive.
Whereas Kim, on the other hand, has received loads of positive traction for her promotion even though her masks are creepy. It comes with little doubt, that even though Kim's collection launched a few hours after Kourtney's, the lipstick mogul will always be at the top of her Kardashian family, because of her good marketing techniques and reasonably-priced products.