'Poosh' is Kourtney Kardashian's bid to come out of her sisters' shadow, but doesn't offer anything new

Poosh is a mix of lifestyle and beauty, food and recipes directly from the Kardashian kitchen, parenting tips, design and architecture and skin care.

                            'Poosh' is Kourtney Kardashian's bid to come out of her sisters' shadow, but doesn't offer anything new
Kourtney Kardashian (Source : Getty Images)

Kourtney Kardashian, the eldest of the Kardashian sisters, hasn't always been at the front of the line. You could also deem her as having the least of all the Kardashian characteristics.

In fact, if you go by her sister Kim Kardashian's words, "She's the least exciting to look at."

In the same breath, Kim practically insults her sister for having no business sense. With her, "She's the least exciting to look at", Kim basically conveyed what she had on her mind about Kourtney: That she doesn't have much going on for her. 

During most of 2018, 'KUWTK' had the Kardashian sisters, specifically Kim and Khloe, attack Kourtney for an apparent "nasty attitude". Sometime during the filming, when Kourtney was allegedly taking her own sweet time in setting a shooting schedule, the sisters thought that Kourtney no longer "wants to be a Kardashian."

Lo and behold 2019 and it looks like Kourtney has some sweet tea to serve to her successful sisters, and boy are were here for it!

Enter Poosh!

Ever since Kourtney offered a rather steaming glimpse into her new business venture Poosh, she had been uploading teasers on her Instagram account of her latest venture.

We still didn't know what exactly Poosh was except two things: 1. It is a lifestyle brand, "a website featuring non-downloadable publications in the nature of articles and blog posts in the fields of entertainment, exercise, fitness, health, wellness, fashion, interior decoration, nutrition, travel, parenting, and leisure," according to a January 24, 2019 trademark filed with United States Patent and Trademark Office, and 2. The name "Poosh" held sentimental value for Kourtney as she explained with an Instagram post of her daughter, where the caption read, "Name: Penelope, Nickname: Poosh."

But the website has now gone live, and Kourtney isn't just following in the Kardashian way - she is going well beyond it.

If you think about it, it is pretty much the Kardashian package - nothing new that Kourtney is bringing to the table that the glam family hasn't.

But how exactly this plays out in the long run, for Kourtney, as well as Kim and Khloe, is something to watch out for!

In the meanwhile, new business mummy Kourtney has some aesthetically shot, even more aesthetically presented Poosh - just for you.