Kourtney Kardashian's new venture Poosh is a lifestyle blog the world can do without
After spending a major part of 2018 bearing jabs and taunts from her sisters, Kourtney Kardashian launched her very own wellness and beauty website Poosh on Tuesday.
But we're afraid, it's not exactly bringing anything new to the table.
In an interview with Vogue, Kourtney explained her vision for the website. "It’s a place of discovery... It’s important to use my voice to share everything I’ve learned."
The reality star is dedicated to sharing her "breadth of knowledge on living a well-balanced life." "It’s all about living your best life and embracing the fact that it’s not perfect," she added.
The keys to living a well-balanced life include Kourt's suggestions on (the expensive) diet she maintains and she explained why she does it.
"I eat dairy and gluten in moderation. I try to do my best but I don’t stick to it religiously," she said.
Kardashian incorporates supplements such as collagen, olive leaf, MCT oil and Chlorophyll into her diet; even seeing a holistic doctor every two weeks.
"We check my [blood] levels once I am finished with a new vitamin pack, and tweak what’s necessary," she said in the interview with Vogue.
In an interview with WWD, Kourtney explained that the lifestyle website had been a work in progress for at least a year and is the first one for which she felt "super passionate about" in years.
She also said that Poosh is geared towards "the modern woman".
"The modern woman, in my opinion, is somebody who cares about the planet, cares about what we’re putting in our bodies from the inside out, and just doing our best without feeling judged for not being perfect. Just because we care about those things or want to be eating healthy or living a certain lifestyle, you can still be cool and sexy and have it all. I don’t want it to feel judgmental, just really like a conversation," she said.
We can't, however, help but draw similarities with Gwyneth Paltrow's Goop.
Kourt's Poosh is Paltrow's Goop reloaded
The 'Keeping Up With the Kardashians star' is giving us major Paltrow vibes with the launch of her lifestyle portal. Poosh offers health, wellness, life, style, food, home and entertainment - something already covered by Paltrow's Goop.
Kourtney's recommendations of $300's worth facial serums, food recipes for her regular avocado shakes, matcha pancakes, and mommy Kris Jenner's "famous brownies" and organic bedding costing $329 fall in line with the content on Goop, which include $400 cookware sets, $288 stainless steel kitchen tool set, and $125 peels.
Poosh even ventures into the Instagram fitness blog territory, with features that include how to get an "instant butt lift", food that will help "flatten your belly" and the very-Kourtney feature "how to look good naked," for which she recommends a $125 body scrub and $70 water jug.
Thing is, the Kardashians are rich - filthy rich, if we may. And in the quintessential Kardashian way that promotes the use of detox, belly flattening, butt lifting products, Kourt is assuring millions of people worldwide that they can live the Kardashian way too - that the Poosh [read posh] lifestyle is "achievable by all."
Poosh, according to Kourtney, will be "curating a lifestyle that's very much the lifestyle that I lead."
But really Kourt, how many people are living a lifestyle that requires them to buy a water jug costing $70?