Kanye West and Lil Pump's 'I Love It' shatters record as YouTube's biggest first-week hip hop global video debut
The video – co-directed by West and executive-produced by Spike Jonze – has truly gone viral, spawning an #ILoveItChallenge on social media
Kanye West & Lil Pump have made history with their new single “I Love It” (G.O.O.D. Music / Def Jam Recordings / Warner Bros. Records).
The visual scored the biggest-ever global debut for a hip-hop video on YouTube, generating over 76 million views in its first week and smashing a record previously set by Childish Gambino’s “This Is America.”
The video – co-directed by West and executive-produced by Spike Jonze – has truly gone viral, spawning an #ILoveItChallenge on social media, memes from celebrities like Ellen Degeneres, and a hilarious spoof from The Late Late Show’s James Corden.
Meanwhile, the song clocked 115 million-plus streams globally, remaining the #1 song in the world, across domestic and international platforms Spotify, Apple Music, YouTube and more. It’s officially the ultimate blockbuster video of 2018 and another major milestone for Kanye and the 18-year-old multiplatinum-selling hip-hop superstar.