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Why is Jungkook embarrassed in BTS' 'BE' press meet? Singer is revealed to be director for ‘Life Goes On’

'I'm still too embarrassed to be said as ‘Director-nim’. I came to take charge of the music video because I like taking videos,' the singer said

Ahead of the release of the most anticipated album of the year, ‘BE’, BTS sat down for a conference and shared their personal experience with the album making as they self-produced this album from scratch.

Jungkook was named the creative director for the official music video of the title track ‘Life Goes On’ and he felt embarrassed at that, stating that he is glad to see his clips making it in the video. He also shared that he wanted to show the members in their natural self and asked them what they wanted to show. He tried to reflect their thoughts in the music video.

He said, “I was tasked with taking the music video and wanted to show when you hear the song, how life really goes on for us, the authenticity and the real selves.” A fan group posted the clip quoting, “Jungkook on ‘MV’."

He shared, "I'm still too embarrassed to be said as ‘Director-nim’. I came to take charge of the music video because I like taking videos. I took the role, so I did my best. When I hear ‘Life Goes On’, I feel realness from it. I thought the most.”

He continued, "The emotion I wanted to express is the sadness and the longing that was felt because the tour was canceled due to Covid-19 and because we couldn’t see ARMYs much. It’s amazing that the video that I took and worked hard on is released as a music video. I think it was a great opportunity for me. And I came to have a personal dream of making a splendid music video in the future, building on this opportunity, which is what I liked about the experience.”

Army also can’t have enough of his undercut and long growing mullet. A fan posted, "Jungkook only chooses violence in 2020". Another said, "THIS HAIR ON JUNGKOOK IS *CHEFS KISS*"

Jungkook also talked about his Unit track with Namjoonn and Jin, a combination that the world hasn't ever seen. He said, ‘Stay’ is a song of unique color and emotion. It is fun but emotional as well. The main theme behind the song is to tell the army, “even if we are physically apart, we are always together.”