Joyner Lucas's 'Best For Me' enlists Jelly Roll in tale of heartbreak and survival
New York City, New York (Release): Grammy-nominated hip-hop artist Joyner Lucas has dropped his new single 'Best For Me' featuring Jelly Roll. The collaboration shines a powerful light on the importance of supporting loved ones battling substance abuse and addiction and lends a voice to those suffering in silence.
With Jelly’s lyrics, “How can you love someone and learn to let them go?” and Joyner’s bars, "I wanna just tell you I love you in case that you really don’t hear it as much,” the duo encourages struggling individuals to seek help while reminding others around them to offer love, support and compassion. The single will appear on Joyner’s new album, 'Not Now I’m Busy', which will be released on March 22.
Joyner also unveiled the corresponding music video for 'Best For Me', which premiered on MTV’s Billboard in Times Square in New York City. The self-directed video closes with the call-to-action for individuals grappling with substance abuse to text “Best For Me” to 508-507-2209 and highlights Shatterproof, a national nonprofit organization dedicated to reversing the addiction crisis in the US.
Both Joyner and Jelly have been strong advocates for mental health and wellness. Throughout his career, Joyner has tackled various societal issues in his music and, most notably, sparked a much-needed conversation about mental health with his last album, 'ADHD'. Meanwhile, Jelly has openly discussed his past battles with addiction in interviews and via his artistic storytelling.
Joyner's new single comes on the heels of his 'Not Now I'm Busy' headlining tour announcement – a 24-city trek that will kick off on May 11 in Minneapolis at Uptown Theater and will include special appearances from rappers Millyz and Dax.
'Best For Me' is the latest in a string of releases from Joyner’s forthcoming album, coming after previous hard-hitting releases such as 'Sticks & Stones (feat. Conway The Machine)', 'Seventeen', 'Broski', '24 Hours to live' and 'Cut U Off (feat. YoungBoy Never Broke Again)'.