How a Brazilian lingerie ad inspired Hillary Clinton into wearing her trademark pantsuits

Brazilian advertisement experience was the turning point that prompted Hillary Clinton to ditch skirts and switch to pantsuits

How a Brazilian lingerie ad inspired Hillary Clinton into wearing her trademark pantsuits
Hillary Clinton revealed how a Brazilian lingerie ad forced her into wearing pantsuits (screengrab of AP/YouTube, Monica Schipper/Getty Images for Hulu)
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NEW YORK CITY, NEW YORK: Following a 1995 state visit to Brazil, Hillary Clinton began switching from skirts to pantsuits, as she revealed in a recent interview. She claimed that she began donning her infamous pants suits in the 1990s after a Brazilian company used a photograph of her wearing a skirt for a suggestive lingerie ad. The advertisement for the lingerie company Duloren, which debuted in Brazilian magazines in 1995, featured a photo of Clinton accidentally flashing her underwear beneath a fitted skirt while on vacation in Brazil. When the advertisement was printed, she was 49 years old.

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"I was sitting on a couch and the press was let in, there were a bunch of them shooting up," Clinton recalled the incident that led to the photo being taken while she was still the first lady in an interview with CBS News host Norah O'Donnell on Sunday, September 4. Clinton was chatting with her 42-year-old daughter Chelsea Clinton about their upcoming AppleTV+ documentary series, 'Gutsy', which premieres on Friday, September 9. 

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The brand's message to then-President Bill Clinton was on the page opposite the image and read, "Mr. President of the United States, Your Excellency cannot imagine what a Duloren (brand) can do. A homage from Duloren to one of the most important women of the decade." According to Clinton in her interview with NBC, it was at this time, along with the ongoing photography of her, that she decided to start wearing pantsuits exclusively, which have since grown to be a mainstay of her wardrobe. 

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Clinton was even seen wearing a pair of leggings underneath a flowy summer dress when she was photographed at the Venice Film Festival last week in Italy.

Hillary Clinton attends the Netflix film
Hillary Clinton (Andreas Rentz/Getty Images for Netflix)

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Clinton claimed that after the Brazilian advertisement experience, photographers began to try and catch a slip-up and that they would be below her taking pictures while she was climbing stairs. "I just couldn't deal with it," she stated.

'Clinton and Chelsea's upcoming documentary series'

'The Book of Gutsy Women: Favorite Stories of Courage and Resilience', which Hillary and Chelsea co-authored, served as the inspiration for their television series. The show features some of what they refer to as the world's "boldest and bravest" women, including artists, activists, and community leaders. It follows the mother-daughter team as they go on adventures. Actors such as Kate Hudson, Mariska Hargitay, and Goldie Hawn will all make appearances, along with the female soccer player Megan Rapinoe and comedian Amy Schumer.

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