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'Hate to Love': New docu shows how Nickelback turned a stream of vitriol into a river of hits

With 'Rockstar' fame came an early wave of the online negativity.
PUBLISHED APR 2, 2024
In a refreshingly open, honest, and revealing account, the band discuss the conception of Nickelback and their incredible rise to the top in the 2000s.
In a refreshingly open, honest, and revealing account, the band discuss the conception of Nickelback and their incredible rise to the top in the 2000s.

Toronto, Canada (Release): Nickelback has announced that 'Hate to Love: Nickelback', will premiere on streaming platform Veeps on Friday, April 12, 2024 following a bumper weekend of theater showings across 30 countries. In addition, Nickelback has dropped behind-the-scenes footage of the band on tour and in the studio, available to all viewers globally.

'Hate to Love: Nickelback' offers a feature-length, in-depth look at one of the world's most successful rock groups. This film tells the real story of Nickelback from their humble beginnings in Alberta, Canada, to the explosive global success of 'How You Remind Me' in 2001 and the record-breaking hits that followed. But with that 'Rockstar' fame came an early wave of the online negativity that many other artists have faced since.

Chad Kroeger of Nickelback performs at the Festival Street Music Stage during the 2023 Toronto International Film Festival on September 08, 2023 in Toronto, Ontario. (Photo by Matt Winkelmeyer/Getty Images)
Chad Kroeger of Nickelback performs at the Festival Street Music Stage during the 2023 Toronto International Film Festival on September 08, 2023 in Toronto, Ontario. (Photo by Matt Winkelmeyer/Getty Images)

In a refreshingly open, honest, and revealing account, the band discuss the conception of Nickelback and their incredible rise to the top in the 2000s. They reveal the personal impact of the online vitriol, the loyalty of their fans and their decision to return after a five-year break with a new record and a hugely successful new tour, finding themselves riding a sudden wave of online love that has introduced their music to an army of new fans.

Fans can head over to veeps.com to check out the free BTS footage and to purchase a ticket to see the film for $9.99. The film will be available on the platform for at least two months, with a 48-hour rewatch period for ticket purchasers.

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