Greta Van Fleet becomes first rock band to feature on Apple Music's 'Up Next' series
A special show in honor of Greta Van Fleet's 'Up Next' feature is set to go down in Los Angeles on Sep 5. Apple Music will also roll out a short film for the occassion.
With Greta Van Fleet's debut album set to launch later this year, the Michigan-based classic rock revivalists have no plans of slowing down! After playing countless stages across North America and Europe, the 'Highway Tune' hit-makers have built a loyal fan base within Apple Music. In order to return the favor, Apple Music is now inviting the band to join the platform’s 'Up Next' class of global talent as the first rock band to be featured in their new program, Billboard reports.
“We are elated that Apple has named us its 'Up Next' artist, especially as we are the first band to be given that honor,” Greta Van Fleet said in a press release. “Apple Music has been very supportive of us from the beginning and we really appreciate this recognition.”
Greta's steady presence across all of the Apple Music Rock playlists for the past year has been soaring at a rapid rate, with the band making its streaming debut as Apple Music’s “New Artist of the Week” back in April 2017, shortly after their professional debut.
Elated to announce that @AppleMusic has given us the honor of being the first band named as an #UpNext artist. We wholeheartedly appreciate this recognition, and our short film will be available on September 5: https://t.co/MEunvJLN0G pic.twitter.com/QiPkriaXNo— Greta Van Fleet (@GretaVanFleet) August 29, 2018
"The spirit of rock ’n’ roll lives on in the modern day, but there’s one artist in particular that has taken the true sound of original rock ’n’ roll as inspiration and gotten it right,” Beats 1 spearhead Zane Lowe added on his show. “We’re excited to give Greta Van Fleet the headlining slot as our newest Apple Music 'Up Next' artist."
Apple Music will premiere an exclusive 'Up Next' short film on Sept. 5 that includes a special stripped down version of Greta's lead single from their yet-to-be-titled debut album, 'When The Curtain Falls.' It will also shine a light on the band’s early career and the influence of blues and classic rock in shaping their unique, infectious sound, Billboard notes.
A special show in honor of Greta Van Fleet's featuring on the program is also planned in Los Angeles, CA on September 5.
You can sign up for a shot at free tickets here. Check out the trailer for 'Up Next with Greta Van Fleet' below.