Gibson unveils Artist Spotlight Program, introducing Alex Ritchie and Mona Lindgren
Nashville, Tennessee (Release): Gibson, the iconic American instrument brand, has launched its inaugural Gibson’s Artist Spotlight program. This initiative aims to provide emerging talents with global exposure and career growth opportunities. Today, the spotlight shines on two musicians: Alex Ritchie from Los Angeles and Mona Lindgren from Sweden.
Alex Ritchie, a versatile artist, writer, producer, and creative entrepreneur based in Los Angeles, has been making waves in the entertainment industry. With notable achievements including her debut at the 64th Annual Grammy Awards and collaborations with renowned figures like Ziggy Marley and Tracy McKnight, Ritchie's ascent to success has been remarkable. Notably, her advocacy for LGBTQ+ and Asian American representation in music has earned her recognition as one of the "Future Power Players" by The Recording Academy.
Mona Lindgren, hailing from Sweden, boasts an impressive musical pedigree as the guitarist and bassist for rock trio The Gems and a member of the Ladies Got The Blues collective. Lindgren's journey with Gibson began with her receiving a Les Paul Custom as a birthday gift — a cherished instrument that has accompanied her throughout her career. Her experiences touring extensively and achieving chart success with The Gems underscore her talent and dedication to her craft.
Gibson’s Artist Spotlight program, which features musicians from diverse backgrounds across the globe, underscores the brand's commitment to celebrating music in all its forms.
Gibson’s Spotlight Artist program features artists from North and South America and Europe, with artists from China and Japan coming onboard soon. Throughout the year, Gibson Artist Spotlight program musicians will be introduced across Gibson social media, and other channels, and their music will be highlighted through various collaborative moments in locations across the globe.
