'Dumdi Dumdi': (G)I-dle drop tropical comeback single with old Western concept leaving fans 'speechless'

The announcement of their comeback caused label Cube Entertainment's share price to go up, indicating just how highly anticipated (G)I-dle's return is


                            'Dumdi Dumdi': (G)I-dle drop tropical comeback single with old Western concept leaving fans 'speechless'
(G)I-DLE (Getty Images)
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(G)I-dle has made an epic comeback with 'Dumdi Dumdi', an effortlessly energetic summer bop that sees the girls don personalities straight out of the Wild West and take on another perfectly choreographed routine while stranded in an old run-down motel.

'Dumdi Dumdi' is the first single album from (G)I-dle.  The single contains two tracks, including the lead single of the same name and previous single 'I'm the Trend' which was unveiled during the group's first online concert, 'I-Land: Who Am I', on July 5, 2020. 'I'm the Trend' was composed by members Minnie and Yuqi in collaboration with Yuto of Pentagon and FCM Houdini.

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The track draws influences from Latin music and includes references to previous (G)I-dle songs 'Oh My God', 'Blow Your Mind', 'Latata', 'Lion', 'Maze', 'Uh-Oh', and 'Senorita'. Following 'I'm the Trend', (G)I-dle's label Cube Entertainment announced on July 14 that the group would be making a comeback in August and on July 17, the track's name, release date, and artwork were all revealed, which revealed a tropical theme. Following the announcement of a (G)I-dle comeback, Biz Enter noted that Cube Entertainment's share price went up to 4.42% from the previous trading day.

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Girl group (G) I-DLE perform onstage during the 8th Gaon Chart K-Pop Awards on January 23, 2019 in Seoul, South Korea (Getty Images)

'Dumdi Dumdi' was later teased with concept photos of each member. Member Soojin revealed that the song would be an exciting dance number, while Soyeon, who participated in lyrics, composition, and arrangement for the single album, described it as bright, easy-going, and straightforward, adding the track was "addictive" and "refreshing."

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Yuqi further commented, "It's good to listen when you're driving, or when you go out with friends," while Shuhua added that it was a very "bright song." In the leadup to the song's official release, (G)I-dle took part in Naver's Happybean Good Action event, helping collect donations to support psychological and mental health counseling treatment, snacks, and nutritional kits for medical staff currently battling the COVID-19 pandemic in South Korea. Additionally, the members also held a comeback showcase, and fans couldn't get over how stunning they all looked for this comeback.

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Despite already catching glimpses of them, however, fans were still left stunned after the music video dropped. And the (G)I-dle fandom Neverland, or 'Nevies', are already predicting a song of the year win for 'Dumdi Dumdi', with several complimenting the members' vocals, including Minnie's whistle notes, as well as Soyeon's rapping.

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Shuhua also got a whole lot of love from Nevies owing to her being on the music video's thumbnail. (G)I-dle's fans have often raised concern over Shuhua not being given enough lines to sing or screentime in videos, so her being front and center is certainly a welcome change.

Needless to say, 'Dumdi Dumdi' is clearly a hit among fans, and will most likely be just as much of a hit even with other listeners. It's the perfect summer release and really demonstrates just how versatile a group (G)I-dle is, who despite debuting with a 'girl crush' concept are proving they are more than just that.

Check out the newly released video below!



 

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