Fujifilm announces global partnership agreement with Taylor Swift for its 'Instax' series

The collaboration arrives on the 20th anniversary of Fujifilm's Instax cameras, which present one-of-a-kind, physical photos within seconds

                            Fujifilm announces global partnership agreement with Taylor Swift for its 'Instax' series
Taylor Swift (Source: Getty Images)

Fujifilm Corporation has announced a partnership and a global tour sponsorship with Taylor Swift for its Instax series of instant cameras. A sweeping promotional campaign for Instax will be rolled out worldwide with Taylor’s participation, starting in summer 2018.

Fujifilm’s Instax series of instant cameras, which let users shoot pictures and make beautiful color prints on the spot, have been a global hit in more than 100 countries and regions, with over 30 million units shipped since the product first went on sale in November 1998.

As per a press release, this year, as Instax celebrates its 20th anniversary, Fujifilm aims to further explode in popularity through a major campaign in collaboration with Taylor Swift, whose 300 million-plus social media devotees and unparalleled influence over the modern youth will surely go a long way to support the Instax series' anniversary celebrations. 

Fujifilm will convey to an even wider global audience the excitement that only Instax can deliver: truly one-of-a-kind photos with the unique feel of a physical print together with Taylor, herself a longtime Instax user. She will be appearing in television commercials as well as an online campaign.

Fujifilm is also a global sponsor of the 'Taylor Swift's Reputation Stadium Tour', which has already set an all-time attendance record for its first date in Glendale, Arizona May 8th. Concert stadiums will feature custom Instax experience booths for fans to enjoy and interactive digital brand promotion activities running throughout the year.

In addition, Taylor Swift announced on Monday that she will bring the 'Taylor Swift's Reputation Stadium Tour to Tokyo, Japan November 20 and 21, presented by Fujifilm Instax.