French artist Jasmïn drops new album 'Bloom' and releases 'Running Away' music video after forming own label
French singer-songwriter and producer Jasmïn is back with the follow-up to her first extended-release 'Dive' with her new EP 'Bloom'.
Raised in Paris by Buddhist parents who had a love for traveling, Jasmïn got to see a whole lot of the world than most do in their formative years. Her father was a saxophonist, meaning that the singer also grew up surrounded by music. The influence of these experiences was evident on 'Dive', which gave us everything from pop to R&B and beyond. 'Bloom' leans into the mix of styles that define Jasmïn's sound.
In 2014, Jasmïn signed a deal with Universal Music Group and released 'Dive' under their digital music distribution service 'Spinnup' in 2019. However, later that year she terminated her contract with them and went on to form her own record label called 'Tashi Records', proving that the 24-year-old artist has no issues taking risks. So her rather bold follow-up EP 'Bloom' should not surprise anyone — and yet, somehow, it does.
Featuring singles like 'Priceless' and her latest one, 'Running Away', 'Bloom' leans more into Jasmïn's R&B roots and gives us a whole lot more soul than we have heard from her before. The singer has always tried to maintain authenticity in everything she creates. Given that she wrote five out of the six tracks on this EP, this release is a clear growth towards giving us a sound that is fresh while also allowing Jasmïn to be entirely true to who she is.
It is mixed by Grammy-award winning engineer Dave Pensado, who has worked with artists such as Mariah Carey, Pink, Beyonce, Lionel Ritchie as well as with Jasmïn on 'Dive'. 'Bloom' features six tracks including the warm 'Running-away', the groovy 'You Got You', the rhythmic 'Higher' and 'The Reason', a rather poetic track.
'Running Away', in particular, is a total standout on the EP. A gorgeous soulful track and the only one that Jasmïn wrote in collaboration with another writer, November Ultra, this track comes with an equally stunning music video that's the perfect song to take you into spring.
With 'Bloom', Jasmïn showcases her growth and displays a mature sensuality that tells us she has truly bloomed as an artist.