EstrellaTV set to launch 'Hablamos el Mismo Idioma' campaign with six new shows

Leading the nightly primetime lineup is the new show 'El Lavadero'

PUBLISHED JAN 25, 2024

(From L to R): Nour Milla, Abel Alvarez, Palmira Perez-Najarian who are part of a raft of new shows on EstrellaTV

Los Angeles, California (Release): EstrellaTV is launching its 'Hablamos el Mismo Idioma' campaign with six new shows in its prime and daytime schedule on Monday, February 12.

Leading the nightly primetime lineup is the new show 'El Lavadero', a nightly gossip and games show hosted by Juan Alberto Santos, followed by the exciting family game show '100 Latinos Dijeron' and then 'La Hora Nichols', a nightly topical entertainment and opinion show starring Rolando Nichols. The lineup continues with the network’s leading viral news show 'Alarma TV' and the national news show 'Noticiero EstrellaTV: Cierre de EdicÍon'.

Marlene Quinto and Juan Alberto Santos attend the Los Angeles special screening of EstrellaTV's realty series "Rica, Famosa, Latina" at TCL Chinese 6 Theatres on December 14, 2022 in Hollywood, California. (Photo by David Livingston/Getty Images)

“’Hablamos el Mismo Idioma’ is more than just a name; it is how we see our programming and ourselves as one with our audience," said Enrique Guillen, Chief Content Officer, Estrella Media. "From the launch of La Hora Nichols in prime time to our new daytime shows, strengthened local news programming, and the consistency of our flagships Cierre de EdicÍon and Alarma TV, we are committed to celebrating, advocating for, and empowering our audience.”

MundoFox news anchor Rolando Nichols and actress Judy Reyes attend the 26th Annual Hispanic Heritage Awards presented by Target at the John F. Kennedy Center for the Performing Arts on September 5, 2013 in Washington, DC. (Photo by Larry French/Getty Images for Hispanic Heritage Awards)

In addition to the new primetime schedule, the network announced three new half-hour daytime shows: 'El Factor Nour', starring Estrella News 24 Horas Anchor and 'Alarma TV' host Nour Milla; 'LÍnea Directa con Abel', starring EstrellaTV and Estrella News Anchor Abel Alvarez; and 'En la Mira con Palmira' starring EstrellaTV and Estrella News Anchor Palmira Perez. In addition to the daytime additions, EstrellaTV announced its revamped and original local news programming in Los Angeles, Dallas, Houston, and Miami, including the return of EstrellaTV’s highly regarded news and sports anchor Alexandra Stergios.

EstrellaTV is seen across its broadcast network and on the EstrellaTV app on iOS and Android devices.