Enhypen: Rookie K-pop boyband backed by Big Hit Entertainment and CJ E&M reveal logo trailer ahead of debut
The most-anticipated global rookies, Enhypen, are all set to embark on their debut, but before they do, the seven members hopped on social media to reveal their official logo and share their first greetings as the newly formed group. Enhypen is the first group created by Belift Lab, a joint venture formed between labels Big Hit Entertainment and CJ E&M back in March 2019. Belift Lab, an IP-based content media company, has been presented as "a new perspective to the entertainment industry" with "plans for innovation". In keeping with its mission, Belift Lab organized the survival reality show 'I-Land' via Mnet'. The show, which was broadcast live, allowed a global vote to determine which members would make the final cut and debut as a part of Enhypen. In the final episode of ‘I-Land’, which aired on Friday, September 18, the seven members were selected through global votes and producers’ choice. Yang Jungwon, Lee Heeseung, Ni-ki, Jake, Jay, Park Sung-hoon and Kim Sun-oo were the members selected, and the multinational group is all set to debut by the end of this year with the support of their fans worldwide.
The group has drawn overwhelming global attention even before their debut, thanks to the total number of viewers for the 11 episodes of ‘I-Land’ via global platforms such as YouTube reaching 34 million. More than 181 countries participated in voting during part 2 of ‘I-Land’, including the US which ranked seventh in the number of votes. After the final 12th episode aired, the band’s digital clips garnered a total of over 186 million views, and ‘I-Land The Finale’ became the global number one trending hashtag on Twitter. The band is gaining unprecedented popularity as global rookies on the official global fan community platform Weverse with the number of ‘I-Land’ community members surpassing 2.8 million prior to debut, more than 170K of which are based in the US.
Enhypen, it would appear, is off to a very strong start. Similar to the "hyphen" that connects one word to another, Enhypen is meant to represent the seven different boys who will connect to discover one another and grow together. Their ambitious name extends to represent a connection with their audience as well as the hope that their music will connect people across the world. The official social accounts of Enhypen opened on Saturday, September 19, revealing the official logo trailer and the first greeting video of the members. The group expressed their gratitude, stating, "Thanks to many fans’ love and support, we could make the debut as Enhypen. In return, we will commit ourselves to giving you much joy with our music." Within days of opening each account, Enhypen gained over 700k followers on Twitter and 630K followers on Instagram.
The high anticipation among global fans for Enhypen's debut is sure to keep building, and their patience will certainly be rewarded seeing as Big Hit Entertainment, which has produced tremendously successful groups such as BTS and Tomorrow X Together who swept the 'Rookie of the Year' titles upon debuting, will provide its expertise towards the group's production and marketing. CJ E&M, additionally, has helmed several hit projects and in addition to previously being home to artistes like SeeYa, Lee Hyori, IOI, Park Bo-ram, Wanna One, X1, and Heize, the company currently manages artistes such as SG Wannabe, Davichi, Roy Kim, Son Ho-young, Eric Nam, Fromis 9, Iz*One, and HEDY. Enhypen are thus in very good hands, and it certainly makes their upcoming debut project something to look forward to.
Stay up-to-date with Enhypen via Instagram, Twitter, Facebook, TikTok, YouTube, Weverse, and V Live.