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Chubby Buttons on 'Shark Tank': Say goodbye to using tiny screen buttons with this all-purpose wearable remote

Justin Barad and Michael Cherkezian, the founders of Chubby Buttons, appeared on Season 14 Episode 17 of 'Shark Tank'
UPDATED MAR 18, 2023
Chubby Buttons founders Justin Barad and Michael Cherkezian on 'Shark Tank' Season 14 Episode 17 (ABC)
Chubby Buttons founders Justin Barad and Michael Cherkezian on 'Shark Tank' Season 14 Episode 17 (ABC)

LOS ANGELES, CALIFORNIA: Tired of fumbling around with your phone or struggling to use touch-sensitive earbuds while you're out and about? Whether you're tackling the slopes, tending to your garden, cycling through winding trails, or simply cooking up a storm in the kitchen, it can be frustrating to navigate your devices with gloves on or when your hands are occupied. That's where Chubby Buttons comes in. This innovative gadget promises to revolutionize the way you enjoy music on-the-go. Say goodbye to pesky screens and complex apps. Chubby Buttons make it effortless to control your tunes, no matter what you're doing. Simply connect it to your phone via Bluetooth, slide the wristband on your arm, and voila!

You'll have easy access to play/pause, fast forward, rewind, and volume controls, all at your fingertips. And with its big, bold buttons, you won't have to worry about straining your eyes or fumbling with tiny touchscreens. This product was featured in the latest episode of 'Shark Tank' and the Sharks were really impressed. Mak Cherkezian and Justin Barad are the brilliant minds behind the game-changing device. With its innovative design, this nifty gadget makes it a breeze to operate screens, regardless of whether you're wearing gloves or have your hands full. Its functionality and convenience caught the attention of the producers of 'Shark Tank,' and it was featured in Episode 17 of the show. The Sharks - Mark Cuban, Barbara Corcoran, Kevin O'Leary, Lori Greiner, and Robert Herjavec- were all on the edge of their seats, wondering if this lifesaving device was worthy of their investment. While the Sharks' final decision is yet to be seen, there's no denying the ingenuity behind Chubby Buttons and the hard work put in by its founders. If you're curious to learn more about this incredible device and the people behind it, look no further. Delve into the world of Chubby Buttons and discover how it came to be. 

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What is Chubby Buttons? 

Chubby Buttons is a Bluetooth accessory designed to make controlling phones or other devices easier while on the move. They are essentially large buttons that can be attached to the handlebars of a motorcycle, a flat surface, or can be wrapped around arms allowing users to easily control their music or communication systems without having to take their hands off the handlebar or anything else. The concept behind Chubby Buttons is simple yet effective. Many bicycle riders struggle with controlling their music or communication systems while riding, as traditional buttons can be small and difficult to operate while wearing gloves.

Chubby Buttons solve this problem by providing larger buttons that are easier to press, even with gloves on. These buttons are made from high-quality materials and are designed to be weather-resistant, ensuring they can withstand the weather elements and last for many years. They are also easy to install and can be attached to any surface in just a few minutes. It is also easy to take remote photos with the device. Once the phone is in camera mode, the Chubby Buttons’ plus button acts as the camera’s shutter button.

In addition to making it easier to control music or communication systems, Chubby Buttons also help to improve safety while moving about. By providing users with an easy-to-use interface for controlling their systems, they can keep their eyes on the road, their hands on the handlebars, or do whatever they were doing, without the risk of accidents. Overall, Chubby Buttons is a simple yet effective accessory that can greatly enhance the experience of outdoor activity. They are affordable, easy to install, and provide a convenient and safe way to control music or communication systems while moving. Chubby Buttons retails at $74.99 plus a $15 shipping fee to Canada and comes in three color schemes: Tron (black), Hunter (green), and Patriot (red, white, and blue). 



 

Who is the founder of Chubby Buttons? 

When Chubby Buttons was first founded in 2017, it was the brainchild of two innovative thinkers: Justin Barad and Michael Cherkezian. Their inspiration came from a friend struggling to change his music while wearing gloves, and the rest is history.

Barad is a serial entrepreneur and inventor with a knack for creating groundbreaking solutions to everyday problems. He is the founder of Chubby Buttons, a company that designs and produces large, weather-resistant buttons for outdoor enthusiasts. Barad's passion for Chubby Buttons stemmed from his personal experience as a motorcycle rider, where he found traditional buttons difficult to operate while wearing gloves. His background in management, sales, and technology has been critical to the success of Chubby Buttons, which has become a leading provider of innovative products for consumers. Barad graduated with a Bachelor's degree in Chemistry from New York University in 2006 and earned his MD from Tel Aviv University in 2011.

Cherkezian is an experienced financial professional with a career spanning over two decades. Alongside co-founding Chubby Buttons, he currently works in investment research sales at Envestnet | Yodlee, managing a portfolio of high-net-worth clients and overseeing the daily operations of the firm. Cherkezian holds a Bachelor of Arts in communication and mathematics from Boston College and has a background in management and sales, which proved invaluable in the creation of Chubby Buttons. Together, the duo created a successful company that provides innovative solutions to common problems.



 

What is the cost and where to buy Chubby Buttons from?

The device comes in three variants - Tron (black), Hunter (green), and Patriot (red, white, and blue) and costs $74.99 on the company website and $79.99 on Amazon. The price difference might be a sales strategy adopted by Chubby Buttons to undercut its competitors and generate more website-based orders. But considering the numerous Amazon reviews, its buyers are quite happy with their purchase of this product even though they paid a little extra. A happy customer's review on Amazon read, "I wasn’t sure I was gonna like The chubby button's, but the more I use the buttons while skiing the happier I got. People would comment about it while I was on the chairlift with them, and would say that’s actually a really great idea! Highly recommend The chubby buttons", while another commended the product's simplicity. They wrote, "I've always been looking for a convenient solution to control my earphones while snowboarding so that I don't need to take off my gloves. Chubby Buttons works perfectly. It's very easy to connect, attach to my arm, and control even with mitts on." 



 

Where is Chubby Buttons now?

Justin and Mike have been running this business for a long time. Even though Mike and Justin have full-time jobs, they have poured their hearts into their product since 2017. The current headquarter of this company is in Brooklyn and it employs 2-10 employees according to LinkedIn. And yes, Chubby Buttons is still in business as of March 2023, since its launch in 2017. According to Justin's LinkedIn account, he has disclosed that a remarkable total of 5,000 units of the innovative product, Chubby Buttons, have been successfully sold within the first 12 months of its launch. Having been in operation since 2017, Chubby Buttons has grown into an enterprise that is currently estimated to possess a net worth of $2.6 million.

Its extensive customer base attests to the fact that numerous individuals have taken an interest in the company's unique offerings, and the product has garnered a largely positive reception on Amazon so far. While there may be those who deem the price point of the product as steep, many customers have attested to the effectiveness of Chubby Buttons, attesting to the value proposition that it provides.



 

Who will steal the deal?

Upon careful consideration, we are of the opinion that there exists a reasonable probability that either Lori Greiner or Mark Cuban may take a keen interest in Chubby Buttons. Of course, the ultimate determinant that will sway the sharks in making a sound investment decision for the business in question would undoubtedly be its sales numbers and profit margins. Thus, we are left with little recourse but to bide our time and observe with bated breath whether or not the Sharks will ultimately see fit to make an offer for this promising venture.

'Shark Tank' Season 14 Episode 17 airs on ABC on March 17, 2023, at 8 pm ET. Catch the latest episode featuring products like Autio, Tngnt Ski Bikes, Crispy Cones and Chubby Buttons. Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTune.

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