Bud Light stands at MLB game look deserted as Boston Red Sox fans avoid beer amid Dylan Mulvaney row
BOSTON, MASSACHUSETTS: A video emerged of Boston Red Sox supporters avoiding Bud Light completely during a crowded Major League Baseball game as the controversy against the Dylan Mulvaney advertisement grows worse. In a post with the hashtag #budlightpartner at the beginning of April 2023, Mulvaney, 26, tweeted a photo of herself drinking Bud Light. The content was published in tandem with the NCAA March Madness tournament, and she joked that she had no idea what sport she was endorsing.
Sales of the American flagship beer have fallen by 26 per cent as a result of the terrible marketing campaign, despite Anheuser-Busch reporting first-quarter earnings of $1.65 billion. Local realtor Luis Tejada displayed a fully empty stand for the renowned blue cans at Boston's Fenway Park to illustrate the potential impact of the conservative outcry against the campaign.
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'Fenway Park Bud Light stand Ghost Town!'
Know your customers! This is truly amazing! #TikTok https://t.co/OOOtHnKo18— The Rule of Law (@C_P_Bradley) May 3, 2023
"Fenway Park Bud Light stand Ghost Town!" Tejada captioned the video, which has garnered over 1 million views on TikTok. He said in his heavy Boston accent, "Guys, this is so funny and bizarre," as The Zombies' 'Time of the Season' played in the background. "Look at that," he pointed to the bare countertop and exclaimed, "That is the Bud Light... that is every single Bud Light stand here at Fenway Park in Boston."
Anheuser-Busch posted first-quarter earnings of $1.65 billion, exceeding Wall Street projections. The brewer reported sales of $14.21 billion in the period, which again exceeded expectations, with shares up 6 percent since the beginning of the year and 12 percent in a year.
Anheuser-Busch's market value fell
It is unknown whether the boycott had any effect on these numbers and whether a more significant influence on the company's finances will be apparent for the second quarter of the fiscal year if the controversy and boycotts continue. The world's largest breweries now assert that the social media posts and beer cans were never intended "for production or sale to the general public." Todd Allen, most recently the global vice president of Budweiser, has been named the new vice president of marketing for Bud Light, succeeding Heinerscheid and Blake. Anheuser-Busch's market value fell by more than $6 billion in six days following the April 1 post.
'Nobody will be caught dead drinking Bud Light again'
The internet has quickly reacted to the video. A user tweeted, "I would rather drink pond water than and Anheuser-Busch product." Someone cheered Bosten Red Sox fans writing, "Proud of you @RedSox fans!" "Or is it after the 7th inning when sale of beer is stopped," someone remarked. Another user said, "It’s so taboo already that if you’re caught drinking a Bud Light in most college towns, be safe getting home." A user wrote, "Boston Red Sox fans ain’t drinking Bud Light Every refrigerator in Fenway Park is completely full of Bud Light." "No guy wants to be seen buying that crap now," remarked a user. Another person claimed, "Nobody will be caught dead drinking bud light again."
I would rather drink pond water than and Anheuser-Busch product.— Tired of being politically correct (@USBornNRaised) May 4, 2023
Proud of you @RedSox fans!— Danirlla (@d_shawstein) May 4, 2023
Or is it after the 7th inning when sale of beer is stopped— Rob (@Bearsrobby) May 4, 2023
It’s so taboo already that if you’re caught drinking a Bud Light in most college towns, be safe getting home.— Hick House Media (@HickHouse) May 4, 2023
Boston Red Sox fans ain’t drinking Bud Light 🤣😭— Ole Murica (@OleMurica) May 5, 2023
Every refrigerator in Fenway Park is completely full of Bud Light 💀😭 pic.twitter.com/Tji2556xda
No guy wants to be seen buying that crap now.— Brian Craig 🇺🇸 (@BrianCraigShow) May 5, 2023
Nobody will be caught dead drinking bud light again.— Josh (@diggeroperator1) May 5, 2023
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