K-pop group BTS is making history demolishing charts with their new single 'Boy With Luv'.
The single, featuring Halsey, has made YouTube history as the site’s biggest ever first-day debut for a music video. And it did not just break one world record. In a statement released by Guinness World Records on April 18, the music video has achieved the titles “most viewed YouTube video in 24 hours,” “most viewed YouTube music video in 24 hours,” and “most viewed YouTube music video in 24 hours by a K-pop group.”
The video got 74.6 million hits on YouTube within the first day of its release.
Three new records - congratulations @BTS_twt 👉 https://t.co/Ll7a3ctFjH— GuinnessWorldRecords (@GWR) April 18, 2019
👏 Most viewed @YouTube video in 24 hours
👏 Most viewed @YouTube music video in 24 hours
👏 Most viewed @YouTube music video in 24 hours by a K-pop group#BoyWithLuv
'Boy With Luv' which dropped on April 12 is the lead single from the band's new album 'Map of the Soul: Persona' and also won 'KBS Music Bank', a TV show in which South Korea's most popular music groups and artists perform hit songs before the host counts down the hottest tracks of the week.
The sleek and upbeat new single has the seven band members and Halsey singing about being the titular male and is divided into three parts, with Halsey joining in for the third part. The video features group members in bright pink jackets and feathered blazers creating a dazzling retro scene.
The video which may seem like a simple love song at first glance actually has a lot packaged into it, like BTS' nod to their 2016 album 'Wings' which was a massive hit that year and their loyal fan ARMY who has shown immense love and support for the band's growth.
The ARMY has been ecstatic ever since BTS dropped 'Map of the Soul: Persona'. Speaking about the new music video, a member of fan page 'BTS - International' said: "It’s great to see BTS making new records, they deserve it after all the hard work they’ve been doing." They added that the video was "was amazing as expected, and what made it more amazing was my bias’s solo scene." In ARMY language, bias stands for the band member who is your personal favorite.
"I'm so happy because every part of their mv is so wonderful, they have their new look, the color of their hair and the song was so nice. They work hard for us, so we work hard too to make BTS happy," wrote the admin for another fan page.
Fans took to social media to congratulate and swoon over the band's latest achievement on 'KBS Music Bank'.
BTS has played a huge part in taking Korean pop music from just a niche market to the global music scene. The group topped music charts with their albums 'Love Yourself: Answer' and 'Love Yourself: Tear', both in 2018. 'Map of the Soul: Persona' is their first album of 2019.