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Blackpink's Lisa becomes FIRST ASIAN FEMALE to represent whisky brand Chivas Regal

'It was a no-brainer to partner with Chivas, as their values are so closely aligned with my own, plus I’ve always been a whisky fan!' said Lisa after becoming the brand's Asian ambassador

Making her global dominance known, Blackpink’s Lisa is now the face of the international whiskey brand Chivas Regal's new campaign. She is their first Asian female brand ambassador. Chivas Regal, one of the world's most famous blended scotch whiskey brands, announced their new campaign, ‘I Rise We Rise’ with Lalisa Manoban aka Blackpink’s Thai-born member Lisa, who has several other high profile endorsements to her name.

The brand Chivas Regal announced that Lisa will be the face of their new collection. They plan to celebrate the journey that Lisa has been on to ensure her steady rise to fame, inspiring fans as an iconic and pioneering artist. After talking over the globe with her ventures as a member of Blackpink, her first solo album ‘Lalisa,’ released recently, is still breaking records. Now, Lisa is on her way to inspire the next generation of whiskey consumers around the world via Chivas Regal’s ‘I RISE WE RISE’ campaign.

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Blackpink's Lisa promotes Chivas Regal

Chivas Regal introduced Lisa as their new representative via their official website, which can only be accessed by individuals over the age of 25. The website calls Lisa their newest ‘Chivas Regal Asia Brand Ambassador.’ While talking about her personal achievements, Chivas Regal's website stated, “there’s no doubt that Lisa’s success breaks boundaries and borders.”

The brand also stated that Lisa has had an inspiring journey that highlights self-confidence and empowerment, much like Chivas Regal’s own brand ethos, calling their collaboration a 'perfect blend.' Chivas Regal revealed that via this collaboration, Lisa aims to show fans that the success that she enjoys today did not come by chance and it was her non-stop hustle that has brought her to global recognition making her a record-breaker even in her solo career.

Lisa also spoke as their ambassador, saying, “After being on such a huge personal journey and hustling over the past few years, I want to inspire people to elevate themselves. It was a no-brainer to partner with Chivas, as their values are so closely aligned with my own, plus I’ve always been a whisky fan!” The collaboration between Lisa and the brand will be launched with a campaign video titled “Chivas Regal x LISA: I Rise, We Rise” where the rapper will narrate her personal journey towards endless growth.

'From Yoghurt milk to Whiskey'

Fans are excited about Lisa's new venture as one said, "When it comes to LISA, it usually starts with either THE FIRST or THE ONLY. Congratulations to LISA on being appointed as the Asian Ambassador of Chivas and the FIRST female face of the brand in Asia." Another fan said, "Blackpink’s LISA Is Chivas’ First Asian Female Represent." Another fan said, "Just love how she is being her authentic self while being the hottest woman to ever exist." One more fan joked, "I'm so happy & not jealous at all." Another fan said, "Lisa's Drink Development. Choco milk => Yogurt milk => Pepsi => Whisky." Another fan chimed in saying, "from yogurt milk to whiskey. LISA CHIVAS SPOKESPERSON."