Blackpink’s 'DDU-DU DDU-DU' becomes first K-Pop group music video to rake in 750 million hits on YouTube
Blackpink, an all-girls Korean pop ensemble has been making headlines for two weeks straight now, breaking YouTube records back to back. The female quartet who debuted with their album 'Square One' on August 8, 2016, released 'DDU-DU DDU-DU' as the title track of their first mini album on June 15, 2018. 300 days (9 months and 27 days) later, on April 11, 2019, the music video has hit 750 million views on YouTube, and Blackpink fans or the Blinks' excitement has gone through the roof!
The excitement is not for nothing; after Psy's 'Gangnam Style' and 'Gentleman,' Blackpink's 'DDU-DU DDU-DU' has become the first Korean music video on YouTube to garner 750 million hits. Psy is the only other Korean artist who has achieved this remarkable feat, and this is the first time a Korean group's music video has hit the milestone.
The K-pop group that has broken multiple records by now has four members: Jisoo, Jennie, Rosé and Lisa. These fiery young ladies have become the face of women in K-pop at the international level. In 2018, Blackpink became the highest-charting female K-pop act on both Billboard Hot 100 and Billboard 200, grabbing their place at number 55 with 'Ddu-Du Ddu-Du' and at number 40 with 'Square Up.' They are also the first and only K-pop girl group to enter and top Billboard's Emerging Artists chart.
blackpink arrived in LA for coachella #블랙핑크 #BLACKPINK pic.twitter.com/N5tWPcQrKi— blackpink pics (@_blackpinkpics_) April 11, 2019
Last week, Blackpink's latest single 'Kill This Love' became the fastest music video to reach 100 million views on YouTube. The video took two days and 14 hours to break the record that was held by Psy’s 'Gentleman'. The music video features the band members dancing in zany, vivid locations, singing in both English and Korean. This is the group's signature style, going all out in bright colored clothes and funky, out-of-the-box sets and invigorating performances.
'Kill This Love' broke the record previously held by K-Pop juggernaut BTS for its Idol music video. 'Kill The Love' currently has over 157 million views and counting. The band has a strong fan base of over 16 million followers on Instagram and over two million on Twitter.