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Bath Box apologizes for mocking Amber Heard's abuse claims in 'disgusting' TikTok ad

Australian brand Bath Box received considerable backlash as users slammed the company for "trying to profit off of domestic violence"

Bath box, an Australian bath bomb brand, has apologized after being accused of using Amber Heard's abuse claims to advertise its products. The popular brand received backlash after posting a video on its official TikTok account, which was later deleted.

In the video, Heard describes the abuse she claims she suffered while married to Johnny Depp. “Have you ever been slapped in the face with a bath bomb?” the video’s caption reads. Two members of the Bath Box team can be seen acting out the situation described by Heard in her testimony. “I'm walking out of the bedroom, he slapped me across the face. I turned to look at him and I said 'Johnny you hit me, you just hit me,'” Amber Heard can be heard saying in the audio that was paired with upbeat music, while the two women can be seen mimicking the scene and hitting each other on the face with bath bombs.  

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The video received considerable backlash as users slammed the company for "trying to profit off of domestic violence." "This is disgusting use of a domestic violence victim's legal testimony. Who thought this was a good idea?" one commenter wrote. “It's disgusting that you would mock survivors by using audio from a domestic abuse case to be 'funny' and promote your product. You should be ashamed,” another responded to the video. “This is despicable. I hope you seriously rethink this as a way of selling. What a gross thing to do,” said a third, while several others criticized the brand along similar lines.

Bath Box has issued an apology to 7NEWS.com.au, stating that the company is putting in place tougher measures to guarantee that similar issues do not occur again. “At Bath Box we DO NOT condone domestic violence and DO NOT think that domestic violence is a laughing matter,” they stated. “Our deepest and sincerest apologies go out to anyone who has been or will be offended by the social media post.” Following this, many people took to Twitter to share their opinion on the video.

One person wrote, “Thanks to @clementine_ford for pointing this out. Bathbox call themselves a women owned business and have a video of two girls throwing bath bombs at eachother with a soundtrack of Amber Heard talking about being slapped,” to which a user replied, “Wow, what a $hitty company. We buy lots of bath bombs, will be sure to avoid this mob.” Another said, “Sick. Just makes me sick.”