YG Entertainment clarifies that BIGBANG is NOT disbanding after stock price falls drastically

T.O.P’s exit from YG Ent. caused label's stock to fall drastically, showing that BIGBANG does not need the label but they need the boy group


                            YG Entertainment clarifies that BIGBANG is NOT disbanding after stock price falls drastically
Fans are loving the cat and mouse chase between YG Entertainment and their investors all thanks to BIGBANG's unchanging popularity (@bigbang_official/Instagram)
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Seems like BIGBANG pretty much runs YG Entertainment and not the other way around. VIPs (fans of BIGBANG) are now seeing a cat and mouse chase between BIGBANG’s future in the label and the situation of YG Entertainment’s stocks. As soon as the single ‘Still Life’, which is the four-member boy group’s first new single after four years, was released on April 5, the oldest member of the group, T.O.P made an official Instagram post bidding farewell to the label YG Entertainment.

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The post was pretty obvious for many fans of the group given the fact that T.O.P had initially announced that he was not going to re-sign a contract with the label and had decided to part ways with YG Entertainment while still being a part of BIGBANG. But it seems that stock market investors did not get the memo as the reaction to T.O.P’s post saw a dip in YG Entertainment’s stocks by 4.69% from the previous day to 62,300 won ($ 51) within a few hours.

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YG Entertainment denies rumors about BIGBANG's disbandment after seeing a fall in their stocks after T.O.P bid farewell to the label (YG Entertainment/Naver)

YG Entertainment tries to damage control with BIGBANG

On the same day, April 5, hours after T.O.P’s goodbye post, it was reported that international investors of YG had sold a total of 8.7 billion won ($7,093,938) worth of stocks. It was reported that many investors believed the fact that BIGBANG will not be a boy band anymore after the members, especially T.O.P, declared that they were all too old to be idols. Now, in order to save YG Entertainment and their falling stocks, the label released a new statement reassuring their investors that BIGBANG is not old news.

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YG Entertainment, after seeing the markets react to the news of BIGBANG’s alleged disbanding, released a new statement that the second-gen boy group was not disbanding, but this comeback was a new beginning for the group. YG Entertainment explained that just like the song ‘Still Life’ became an overnight success on charts globally, the song replicated the member’s current life and give a sense of what the members have in store for fans in the future stating that the group had a “wide range of popularity and original artistry that encompasses all generations.”

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Soon after this announcement, fans noticed that YG Entertainment's stocks had miraculously started rising again which led VIPs to say how the label needs BIGBANG to stay relevant. Fans said that BIGBANG not only dominated music charts but also the YG stock price despite being on hiatus for so many years.

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YG Entertainment announces a new project for fans of BIGBANG after 'Still Life'tops charts denying disbandment rumors(BIGBANG/YG Entertainment)

What does YG plan to do with BIGBANG?

As a result of BIGBANG’s comeback, YG finally understands that the boy group does not need the label to stay relevant anymore but in fact the other way around. To continue the BIGBANG fever and to calm raging investors, YG Entertainment had announced a new project for VIPs where the label will have a ‘Still Life’ cover contest.

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For this contest, fans of the boy group will be able to perform their covers of BIGBANG’s comeback single. The cover can be a vocal or an instrumental performance. Fans can share the cover of YouTube with a hashtag and then fill out and submit the Google Form application form to the label. Out of all the submissions, three winning fans will win a cash prize of up to 10 million won ($ 8,152) each.

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BIGBANG drop their first single since 2018 (@ygent_official/Twitter)

'BIGBANG created YG, not YG BIGBANG.'

BIGBANG fans are loving this new cat and mouse chase between YG Entertainment and their investors all thanks to the boy group's unchanging popularity even after so many years of hiatus. One fan summarized, "T.O.P posting goodbye to yg. Public feel like the song is a goodbye from BIGBANG. Results? YGE stocks are falling apart because pp think BB will end." Another fan said, "I'd rather have BIGBANG leaving YG than disband. They can always have their reunion as BIGBANG when all is well. I don't want YG to continue using them for money. When we all know the CEO is not the same father figure like Yang Hyunsuk had taken care of his kids."

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One fan joked, "Not YG's stocks (rising) after denying the disbandment rumor. BIGBANG be making rocket launches on either stock market or music charts." One fan said, "YG stock rose to a market value of 71,100 for the first time in 10 years, returning to its original position. BIGBANG created YG, not YG BIGBANG." Another fan said, "The power of bigbang the stock is up again after YG announcing ‘this is not the end of bigbang" Another fan said, "I guess it’s active era time for BIGBANG. They need to actually do something—even individually— to back up YG’s statement that BB isn’t going to disband. Well, they need to. Or else, bye investors. YG DIDN’T MAKE BIGBANG. BIGBANG MADE YG. They can make or break it in a snap."

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One user said, "You know even YG already released statement bigbang is not disband, but idk why i just dont believe it. mybe we will get solo activities member but not as group. but whatever decision the boys make i'll respect it. please do atleast one world tour as groups." Another joked, "Not at YGE explaining that this is not the end for BIGBANG, to the point where they even explained the mv, because apparently, investors are selling their stocks on yge thinking it would be the last for BB lmaoo. why is this so funny." Another user said, "LOL investors start selling their YG stock after release of Still Life cause they assume BIGBANG will disband. YG had to come out and clarify."

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