Why is MrBeast's YouTube channel not making money? Content King reveals losing over $1M per video: ‘I'm constantly stressed'
GREENVILLE, NORTH CAROLINA: MrBeast's YouTube channel's astronomical fame may have a cost, but he wouldn't have it any other way. The 25-year-old viral king claims that even his most popular video doesn't equate to financial advantage, despite having 163 million YouTube followers and some of the most viewed content online.
“My videos don't make money. Even when I do a brand deal on a video, I still lose money. I lose like over a million dollars a video,” MrBeast said during ‘The Colin and Samir Show.’
'It's harder for us to find brand deals'
Well, as MrBeast clarified, advertising is the key. Although MrBeast soon noted that his films often receive over 200 million views, which is "double the Super Bowl," the commercial dollars can't keep up.
He explained, “For me to get paid a fair price on that video, for a lot of people that advertise on YouTube. It's literally half their entire yearly spend on YouTube brand deals would have to go to me for one video for me to get paid fairly.”
He further added, “It's harder and harder for us to find brand deals that keep up with the pace. The amount of money people are willing to pay has stalled even though the views are skyrocketing.”
Additionally, MrBeast revealed that he occasionally spends up to $4 million on a single film, including an upcoming one for which the sets would cost $1.5 million in total.
‘I'm constantly stressed about money non-stop’
MrBeast continues to hear the criticism loud and clear despite his rising celebrity. “You would rather me keep my money? You would rather me buy a mansion and a Lamborghini like everyone else, as opposed to investing it in content, creating jobs for people and trying to do everything I can to make videos my viewers want to see and can't find anywhere else?” he said.
MrBeast went on to say he replaces lost revenue "through gaming or reacts or through other means."
"I don't make money. I'm constantly stressed about money non-stop," he said.
On the financial front, it's not all terrible news, though. MrBeast introduced his own line of chocolate bars called Feastables in February 2022, and it grossed $10 million in its first two months of operation, Business Insider reports.
