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Why did NYC grocery chain remove KSI and Logan Paul's energy drink PRIME?

KSI and Logan Paul's ambitious joint venture has encountered criticism from a substantial portion of its consumer base who were once avid supporters

LOS ANGELES, CALIFORNIA: KSI and Logan Paul, prominent influencers who transitioned from their internet personas to boxing, have also gained recognition for their affiliation with the PRIME energy drink. Nevertheless, in recent times, the drink has encountered criticism from a substantial portion of its consumer base who were once avid supporters.

In a recent development, John Catsimatidis, the CEO of the Gristedes d'Agostino Big Apple grocery store chains, has announced the discontinuation of the PRIME energy drink.

‘Will not be stocking’

As reported by 'On The Money on Wednesday', CEO Catsimatidis revealed that his decision to discontinue stocking the PRIME energy drink was based on a thorough assessment of the drink's potential health consequences. Notably, the beverage contains a significant 200 milligrams of caffeine, surpassing the caffeine content in a Red Bull by more than twofold and exceeding the caffeine levels found in a can of Coca-Cola by six times.

He asserted, “We listen to our customers and we have fears about the concerns for the health of kids as it relates to Prime and the beverage’s caffeine levels and marketing, so will not be stocking it at this time.” He further said, “We could always reconsider, but we would put our own warning labels on the shelf.”

Chuck Schumer raised concerns about PRIME

Early in July, PRIME faced allegations brought forth by the New York Senate leader Chuck Schumer, who tweeted his apprehensions regarding its notably elevated caffeine content. Furthermore, Schumer called upon the Food and Drug Administration (FDA) to initiate an inquiry into the energy drink's composition and potential effects. He also emphasized that the elevated caffeine levels could pose a health hazard to children, raising significant concerns on behalf of both parents and pediatricians.

He asserted, “PRIME Energy Drink has so much caffeine that it could endanger kids’ health. But it's being marketed to kids! Parents and pediatricians are worried. The FDA must investigate PRIME for its absurd caffeine content and its marketing targeting kids on social media.”